An Entrepreneur's Comeback After A Brutal Shark Tank Bloodbath, Lori Cheek, TBJApodcast 352
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She was told to not quit her day job by Shark Tank judges but Lori Cheek persevered at her entrepreneurial dream and made it succeed. Hear her story and top tips to make your business thrive.

Lori Cheek is an architect turned entrepreneur. She’s the Founder and CEO of Cheekd—a mobile dating app that makes missed connections obsolete, learn more here. Lori, a Shark Tank Veteran, was recently listed as “The Digital Dating Disruptor” and “One of the Top 10 CEOs to Watch.” A University of Kentucky Architectural Graduate, Lori is no longer building structures.  She’s now building relationships.


Before coming up with the idea to build my dating business, I considered leaving my 15 year career in architecture and design to become a professional magician!

Think Like A Journalist Quote

“It’s not about ideas. It’s about making ideas happen.” –Scott Belsky, co-founder of Behance.

Success Quote or Tip

You just can’t beat the person who never gives up. –Babe Ruth

Career Highlight

Two years after being told by all five judges that she should quit her entrepreneurial dream and go back to her day job, she has found success. Hear how in this episode.

When It Didn’t Work

Lori had put her entire savings account into her business. She even got a call from Oprah’s Studio. But Lori had the wrong business partners on board.

Top Tips An Entrepreneur’s Comeback After a Brutal Shark Tank Bloodbath

  1. If you really believe in something don’t give up.
  2. Give up excuses and doubts.
  3. Surround yourself with a trusted team.
  4. Pay attention and make changes when necessary.
  5. Do your own PR.
  6. Pitch your own story.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

iPhone 6

One book, documentary, blog, podcast, or Internet Channel to watch?

Try Something New For 30 Days, TedX Talk, Matt Cuts


Cheekd website

Twitter @LoriCheekNYC

Mentioned In This Episode

Rejection From All 5 Sharks Did Not Prevent This Entrepreneur From Succeeding

TBJA 343 How To Pitch Your business To The Media: A Magazine Editor Tells All, Jason Feifer

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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