Whatever you do, stop sending terrible pitches! Find out how to get a better response rate from your pitches. The step-by-step formula from PR specialist, Blair Nicole.
Blair Nicole is the CEO & Founder of Media Moguls PR, host of the #KickassPR podcast, and Columnist at several well-known business outlets. Marketing and traveling are her passions, and she travels around the world full time with her 4 year old son, working remotely, and speaking to business audiences of all shapes and sizes.
Blair’s motto is “Kick ass, don’t kiss it!”
Icebreaker
Last year I sold everything I owned to become a digital nomad. I traveled the US and Mexico with my 4 year old son, working remotely for my clients.
Nothing was tying her down. So she sold everything and traveled with her 4-year-old son.
Think Like A Journalist Quote
PR is a mix of journalism, psychology, and lawyering–it’s an ever-changing and always interesting landscape. –Ronn Torossian, PR executive
Success Quote or Tip
A good PR story is infinitely more effective than a front page ad. –Richard Branson
Career Highlight
Blair was a stock broker but hated it. She quit and became a partner in an SEO company. She later started working in PR in a rather unconventional way. Hear how she is doubling her business and broken into journalism and reporting. Her career highlight was when she had a Huffington Post article done on her: How To Find Your Calling (From 5 People Who Found Theirs)
When It Didn’t Work
There is no shortcut. Stay on top of your game. Hear Blair’s when it didn’t work moment and how she learned to pitch differently.
Top Tips Stop Sending Terrible Pitches: How To Get A Better Response Rate From Your Pitches
- Stop insisting on features.
- Stop pitching your products or services. You should be pitching things related to a current topic/event or trend.
- Focus on thought leadership.
- Quit with press releases and mass pitching.
- Build a smaller media list, do your research, create a Top 25 media list.
- Use connections to meet them or follow them and then comment on their work to introduce yourself.
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Mentioned In This Episode
TBJA 343 How To Pitch Your business To The Media: A Magazine Editor Tells All, Jason Feifer
TBJA 129 Peter Shankman On Customer Service: Making Your Brand Better Than The Rest
“Dear PR Pros, Stop Sending Terrible Pitches”
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