TBJA 348 How To Get Your Own Product Made, Lisa Q. Fetterman

How To Get Your Own Product Made, Lisa Q. Fetterman, TBJApodcast 348
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Find out how cook, Lisa Q. Fetterman, developed and manufactured her own Sous Vide at Home appliance. Learn what she did to make sure the manufacturing process went smoothly and find out the number one thing you must do if you want to get your own product made.

Lisa Q. Fetterman is the founder and CEO of Nomiku, the first home sous vide immersion circulator machine on the market. Lisa has been featured in WiredMakeWSJ, and Forbes, and was named on both Forbes and Zagat Survey’s 30 Under 30 lists for her pioneering work in the food space. Lisa has worked at some of the top restaurants in the country including Babbo and Jean-Georges in New York and Saison in San Francisco. Her book “Sous Vide at Home” is available wherever books are sold. 

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Icebreaker

Worked under famous chefs:  Mario Batali and Jean Georges!

Think Like A Journalist Quote

“Do not compromise on the quality and your customers will not negotiate on the price.” ―Amit Kalantri 

Success Quote or Tip

Measure twice, cut once.

People who love food are the best people.

Career Highlight

Lisa admired the Chefs she worked with. She grew up in NY and would look up the Michelin Star restaurants and call them up just to hear how they answered the phone. Lisa and her now-husband created a make-shift “Sous Vide”.

We got over $500k in 30 days.

When It Didn’t Work

Lisa created the first machine in China. They lived there to learn how the process worked. When they brought it to the U.S. They had delays. Find out what they did and how they handled this mishap.

Top Tips How To Get Your Own Product Made

  1. Make money immediately. Get your feet wet right away.
  2. The easiest sale is to make a sale with your current customers.
  3. There are no bad ideas, just bad timing. You won’t know if it will sell unless you try.
  4. Hire a patent lawyer to look over what patents have been filed. The fee was less than $1,000.
  5. Create community to see what the current problems are.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Lyft app

One book, documentary, blog, podcast, or Internet Channel to watch?

Different: Escaping The Competitive Herd, Youngme Moon

Get a free audio book when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂

Contact

Twitter @Nomiku

Nomiku website

Get $50 off your Nomiku, code:  SHARKNOM50

nomiku on ThinkLikeAJournalist.com

Mentioned In This Episode

IDEO website (global design company)

Y Combinator website (seed funding for startups)

HAX website (investors in hardware)

TBJA 050 Chef James Montejano On Cooking Up A Successful Brand

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Buy Lisa’s cookbook, click heresous vide cookbook

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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