Owning Your Online Reputation, Patrick Ambron, TBJApodcast 340
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Protecting your online reputation is as important as keeping it safe in the offline world. Patrick Ambron share his top tips for owning your online reputation.

Patrick Ambron is the CEO of BrandYourself.com and leading expert in online reputation management. He’s been featured on Inc.’s ’35 under 35′, Entrepreneur’s ’30 Under 30′ & ABC’s Shark Tank.

He was recognized by the White House as one of Empact’s 100 Top CEOs under 30, named Young Entrepreneur of the Year by the SBA and named to Inc Magazine’s Top 35 Under 35.

Most recently, Patrick represented BrandYourself.com on ABC’s Shark Tank, where he walked away from a $2 million offer–one of the highest offers in the show’s history.

Icebreaker

I used to be a competitive runner. I’m from Fishkill NY.   “kill” is dutch for creek.  Learn more about Fishkill, NY.

Think Like A Journalist Quote

“Your brand isn’t what you say it is, it’s what Google says it is” –Chris Anderson, American Journalist

Success Quote or Tip

Most people miss opportunity because it’s dressed in overalls and looks like hard work.

Career Highlight

Building his company to 80 employees across two offices after going into debt for the first three years of their business and wondering if they’d make it.

The moment when Patrick’s work became more than his hobby and actually his livelihood.

When It Didn’t Work

Patrick and his co-founder where struggling and very short on cash. They released a product that no one ended up using it. Find out why and what they learned from the situation.

Top Tips Owning Your Online Reputation

  1. Your online reputation matters.
  2. Anyone can say anything online, anonymously.
  3. Everything we do online: what we post, email (even privately) or even if you’re tagged in a post.
  4. Have good stuff that reinforces your online reputation.
  5. Employees’ reputation
  6. Awareness. Do an audit of your communications. Check your social media content for things that are inappropriate. Make sure you look good now.
  7. Do a few things to make sure you have positive things out there. Have a domain name and personal website. Be on a few high-quality social media platforms.
  8. Try to de-index something that’s on the web or, at least, bury it by releasing positive content. 

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Netflix.com

One book, documentary, blog, podcast, or Internet Channel to watch?

Made To Stick, Chip Heath & Dan Heath

Get a free audio book when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂

Contact

Patrick Ambron website

Twitter @PatrickAmbron

Slideshare

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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