Brand perception is something many businesses struggle with. Han-Gwon Lung shares the 5 questions you should ask about your brand to find out how it really comes across to your target audience. ThinkLikeAJournalist.com
Han-Gwon Lung is the award-winning CEO and proud co-founder of Tailored Ink, a boutique writing agency for businesses that want language that sells. He was the first hire at Prose Media, and got his agency chops at places such as The Writer and The Economist. His writing has been published in Entrepreneur, Business Insider, and Convince & Convert.
I was on my college Ultimate Frisbee team.
Think Like A Journalist Quote
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. –Elon Musk
Success Quote or Tip
Sometimes being in a bad spot is the best thing that could ever happen to you.
Han was pre-med in college. He finished but decided not to go further because he really wanted to be a writer. He went for it and six years after college he owned his own writing agency.
When It Didn’t Work
Han started growing the firm and experienced having a few bad clients. He had to learn to let go of some bad clients. Find out how his firm overcame this and found the clients that align with the company’s vision.
Top Tips 5 Questions You Should Ask About Your Brand Perception
- Where am I and where is my brand relative to my competition? You need to know how you rank and who you’re up against.
- Are you “first” at anything in your industry or top of mind to your buyers? Are you top of mind to buyers. If you’re not, start there. Be first or top of mind to your buyers. Figure out a way to distinguish from your competition.
- When people hear my brand name what do they think of?
- Do I own a keyword, phrase, expression that’s top of mind?
- Am I offering too much?
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