Every business wants media attention but a lot of them go about getting it the wrong way! Find out how to do proper media outreach the RIGHT way from my guest, digital marketing strategist, Sam Edwards. ThinkLikeAJournalist.com
In his six years as a digital marketing strategist, Sam Edwards has worked with countless local businesses as well as enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
He is a recurring speaker at the Search Marketing Expo conference series, TEDx and Sundance Film Festival speaker/panelist. He’s also a contributor Huffington Post and Forbes and a contributing columnist to Inc. Magazine, Entrepreneur, Elite Daily, Business.com and more. In his (limited) free time, Sam enjoys writing and doing field photography for the Orlando City Soccer Club of Major League Soccer.
Worked with Drew Barrymore on her makeup line “Flower Beauty”.
Also working with CBS Star Trek right now on a sweepstakes for a 50th anniversary cruise.
Think Like A Journalist Quote
People do not buy goods and services. They buy relations, stories, and magic. –Seth Godin
Success Quote or Tip
“The same boiling water that softens the potato hardens the egg. It’s about what you’re made of not the circumstances.”
Sam came from humble beginnings. Started working in marketing. He applied for a job at an agency in NYC. Two days later he was hired and moved to NY and started working with his first client NASDAQ.
When It Didn’t Work
Sam worked with clients that just didn’t follow his advice and suggestions. In the beginning, he took on work to acquire more clients that weren’t the best fit. Find out what happened and what he learned from this experience.
Top Tips How To Do Proper Media Outreach The RIGHT Way
- Identify the write journalists to target: Don’t send an email to a writer who isn’t in the right niche for the story.
- Do your research: follow the journalist on social media platforms. Don’t send canned emails. Get to know the journalist and test what works with them.
- For millennial targets: it’s okay to be more real and fun. [16:28]…I hope you enjoy this gif…add a playful pic. Don’t be stiff. Be friendly.
- Remember you’re doing the asking: make your copy worthwhile. Not too long or too short. Not one sentence and not 5 paragraphs. Make your value proposition clear.
- Share your already prepared work: if you have an article written share it with them.
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Mentioned In This Episode
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