TBJA 332 How To Do YouTube And Gmail Advertising, Eric Siu

How To Do YouTube And Gmail Advertising, Eric Siu, TBJApodcast 332
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There is advertising other than Facebook. Learn how to do YouTube and Gmail advertising. Video is becoming the fastest growing way to successful market your business. Hear top tips from Eric Siu.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce and Intuit to help scale their revenues using a combination of SEO and advertising strategies.

Eric also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

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Guests from the podcast include former Echosign founder Jason Lemkin, Eloqua co-founder Mark Organ, Andy Johns (Growth at Wealthfront, Facebook, Quora, Twitter) and more.

He contributes to Entrepreneur Magazine, Business Insider, Forbes, Fast Company, Time Magazine and more regularly.

Icebreaker

I used to play online poker for 14 hours a day in college.

Think Like A Journalist Quote

“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business.  Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore, author and YouTuber….The 7 Video Marketing Success Principles Everyone Should Know

Success Quote or Tip

“If you’re going though Hell, keep going.” –Winston Churchill

Career Highlight

Eric was 25 years old and was in his first executive role. The company he was working for was struggling. It was a make or break moment. “I pulled out all the stops.” Find out how he started making things happen with YouTube ads.

When It Didn’t Work

Eric isn’t the original founder of his current company. He came in to save a sinking ship. He saw this as a growth opportunity. He made mistakes because he treated things robotically. He didn’t build relationships with team members. A lot of people quit. “When people quit on you, that’s basically them firing you.”

Top Tips How To Do YouTube And Gmail Advertising

  1. YouTube is the number two search engine in the world.
  2. Aim for in-stream ads. The skippable ads. They perform well. In-search ads do well too.
  3. VideoBrewery.com and sandwhichvideo.com
  4. Don’t be afraid to explore your wacky side.  Squatty Potty video 600% return on investment. 
  5. Set frequency cap: the number of times your ad appears to people per day, per week, etc.
  6. Utilize retargeting: ads that follow you over to other platforms. Continue the story through ads.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Text Expander

One book, documentary, blog, podcast, or Internet Channel to watch?

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The Hard Thing About Hard Things, Ben Horowitz

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Contact

Single Grain website

Twitter @Ericoiu

Mentioned In This Episode

TBJA 141 How To Rank Your Blog Posts In Google’s Top 10, Neil Patel

TBJA 328 How To Get The Most Mileage From Every Piece Of Content You Create, Salma Jafri

SingleGrain.com Blog

How To Drive ROI Using Gmail Sponsored Promotions (GSP)

James Wedmore on YouTube

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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