How To Create Kick-Ass Marketing Content Using The Power of Improv, Kathy Klotz-Guest, TBJApodcast 331
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Stop boring your audience! Give them a good laugh and be vulnerable and you’ll grow a following and loyal fans for your business. Funny lady, Kathy Klotz-Guest shares how to create kick-ass marketing content using the power of improv.

Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and funny lady. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms!

A podcaster, stand-up comic and improviser, Kathy has written two other short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” Her work has been published in Convince and Convert, Business of Story, Marketing Profs, Ragan.com, PR Daily, Business2Community, and CustomerThink. Her 7-year-old is still her favorite audience to make laugh.

Icebreaker

I was a debate team kid and I love political news. Always watch political debates.

Think Like A Journalist Quote   check pronunciation

“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” –Harvey Mackay

Success Quote or Tip

“If you are not in the arena also getting your butt kicked, I’m not interested in your feedback.” –Dr. Brené Brown

Career Highlight

Kathy came out of high-tech marketing but was doing standup comedy on the side. She discovered humor pulls people in but business stories are so boring. She let her comedy influence her business career via storytelling. Find out how this has turned into a successful profession.

When It Didn’t Work

When Kathy first started out she was approached by a large government agency and asked to deliver one thing but just before the event they requested something else. She agreed and was walking into a battle between sales and marketing but the sales department was paying for Kathy to be there. It was a big mess and a power struggle. Learn what it taught her.

Top Tips “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Using the Power of Improv.”

  1. Know your story. It’s not about you. You must know your customers wants and needs. How does the product or service help them and make them better. Tell that human story.
  2. Relationships. Don’t focus the lens on yourself. Focus on the relationship with your customers.
  3. Conflict. Businesses are afraid to admit they failed. Share that story with sincerity and for the right reasons. Be imperfect. Embrace it.
  4. Focus on your partner. Make your partner look good. You will look good by extension.
  5. Safe is risky and boring. Bust out of the rut.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

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Daring Greatly, Brené Brown

[ted id=1042]

Contact

Twitter @kathyklotzguest

Keeping It Human website

Mentioned In This Episode

TBJA 325 How To Create An Orgasmically Joyful Life & Business, Melissa Dawn

TBJA 323 How To Not To Be Boring With Storytelling, Gary Ware

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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