Stop boring your audience! Give them a good laugh and be vulnerable and you’ll grow a following and loyal fans for your business. Funny lady, Kathy Klotz-Guest shares how to create kick-ass marketing content using the power of improv.
Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and funny lady. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms!
A podcaster, stand-up comic and improviser, Kathy has written two other short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” Her work has been published in Convince and Convert, Business of Story, Marketing Profs, Ragan.com, PR Daily, Business2Community, and CustomerThink. Her 7-year-old is still her favorite audience to make laugh.
I was a debate team kid and I love political news. Always watch political debates.
Think Like A Journalist Quote check pronunciation
“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” –Harvey Mackay
Success Quote or Tip
“If you are not in the arena also getting your butt kicked, I’m not interested in your feedback.” –Dr. Brené Brown
Kathy came out of high-tech marketing but was doing standup comedy on the side. She discovered humor pulls people in but business stories are so boring. She let her comedy influence her business career via storytelling. Find out how this has turned into a successful profession.
When It Didn’t Work
When Kathy first started out she was approached by a large government agency and asked to deliver one thing but just before the event they requested something else. She agreed and was walking into a battle between sales and marketing but the sales department was paying for Kathy to be there. It was a big mess and a power struggle. Learn what it taught her.
Top Tips “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Using the Power of Improv.”
- Know your story. It’s not about you. You must know your customers wants and needs. How does the product or service help them and make them better. Tell that human story.
- Relationships. Don’t focus the lens on yourself. Focus on the relationship with your customers.
- Conflict. Businesses are afraid to admit they failed. Share that story with sincerity and for the right reasons. Be imperfect. Embrace it.
- Focus on your partner. Make your partner look good. You will look good by extension.
- Safe is risky and boring. Bust out of the rut.
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