Salma Jafri shows us how we can be the media. She gives the formula for crafting your own successful videos to build an online audience. Hear her 5 tips for building your brand with video. ThinkLikeAJournalist.com
Salma Jafri is a Content Marketing Strategist, Speaker and Trainer Salma Jafri Media. She is the Host of the video blog Content Marketing Tips which helps entrepreneurs authentically promote their business using content marketing. She is also a Channel Partner and Contributor at Entrepreneur.com.
When I was younger, my dream “job” was to be a news anchor. Today, I don’t even listen to or read the news at all.
Think Like A Journalist Excerpt
“Content is indeed king but without a spark even the best content will lie dormant forever without anybody seeing it.”
Success Quote or Tip
Constraint breeds creativity.
Salma got a marketing degree but didn’t feel it gave her much of a foundation. She worked in the corporate sector but was disillusioned with marketing. She then found blogging through a software company. That company had a successful value-based blog. That launched her path in content marketing. She made a YouTube channel so she could contact entrepreneur.com and become a video contributor.
When It Didn’t Work
Salma didn’t get immediate traction and she quit doing her videos. She would get inspired when someone from her audience when a comment would be left. Salma would then get back to making videos. Find out what she discovered about consistency.
Top Tips How To Get The Most Mileage From Every Piece Of Content You Create
- Have a strategy: upcycling. Repurpose your content for video and print. Cater to different demographics.
- Start with your strengths: if you’re a writer start with print. Develop one piece of core content that’s better than what’s currently out there.
- Share your content and create more: make your content so good that it becomes a catalyst to develop more great content.
- Use behind-the-scenes content: get personal and share it on Instagram.
- Think about ways to repackage your current content.
Find out how to create killer youtube video content
write down three to five talking points, practice saying them, then turn on recorder…then convert into bullet points.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, blog, podcast, or Internet Channel to watch?
Get a free audio book when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title below.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂
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