How To Get The Most Mileage From Every Piece Of Content You Create, Salma Jafri, TBJApodcast 328
Listen to the Episode Below (00:33:34)
Brand Journalism, Marketing & More
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Salma Jafri shows us how we can be the media. She gives the formula for crafting your own successful videos to build an online audience. Hear her 5 tips for building your brand with video.

Salma Jafri is a Content Marketing Strategist, Speaker and Trainer Salma Jafri Media. She is the Host of the video blog Content Marketing Tips which helps entrepreneurs authentically promote their business using content marketing. She is also a Channel Partner and Contributor at


When I was younger, my dream “job” was to be a news anchor. Today, I don’t even listen to or read the news at all.

Think Like A Journalist Excerpt

32 Ways To Make Your Blog Post Go Viral

“Content is indeed king but without a spark even the best content will lie dormant forever without anybody seeing it.”

Success Quote or Tip

Constraint breeds creativity.

Career Highlight

Salma got a marketing degree but didn’t feel it gave her much of a foundation. She worked in the corporate sector but was disillusioned with marketing. She then found blogging through a software company. That company had a successful value-based blog. That launched her path in content marketing. She made a YouTube channel so she could contact and become a video contributor.

When It Didn’t Work

Salma didn’t get immediate traction and she quit doing her videos. She would get inspired when someone from her audience when a comment would be left. Salma would then get back to making videos. Find out what she discovered about consistency.

Top Tips How To Get The Most Mileage From Every Piece Of Content You Create

  1. Have a strategy: upcycling. Repurpose your content for video and print. Cater to different demographics.
  2. Start with your strengths: if you’re a writer start with print. Develop one piece of core content that’s better than what’s currently out there.
  3. Share your content and create more: make your content so good that it becomes a catalyst to develop more great content.
  4. Use behind-the-scenes content: get personal and share it on Instagram.
  5. Think about ways to repackage your current content.  

Find out how to create killer youtube video content

write down three to five talking points, practice saying them, then turn on recorder…then convert into bullet points.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, blog, podcast, or Internet Channel to watch?

Buffer CultureLab Podcast

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title below.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @SalmaJafri

Salma Jafri website

Salma Jafri YouTube

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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