Joint Venture Partnerships To Build Authority And Grow Your Business, Cloris Kylie, TBJApodcast 324
Listen to the Episode Below (00:28:38)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Joint venture partnerships to build authority and grow your business. Collaboration is key to a thriving business. Cloris Kylie shares the steps to creating amazing mutually beneficial partnerships.

Cloris Kylie, Marketing MBA, is the founder of the online marketing training programs Lead Generation Academy and Client Attraction Bootcamp.

Using her 5-step client attraction system, she helps coaches, speakers, consultants, and skilled practitioners to command attention, attract the right clients, build a captive audience of subscribers, and skyrocket their impact and revenue!

A sought-after speaker, trainer, and author, Cloris has been featured on various television and radio shows, including top ranked podcasts for entrepreneurs. Cloris’s articles have been published on websites with millions of followers, such as TinyBuddha and Addicted2Success.

When Cloris isn’t helping her clients launch themselves online, she rides her bike on the rolling hills of northwest Connecticut and goes on long walks in nature. Her motto is, “Reveal your magnificence!” because she wants you to realize that your gifts must be shared with the world.


I have an engineering degree, but never practiced engineering, unless engineering marketing plans counts 🙂

Think Like A Journalist Quote

“Get five or six of your smartest friends in a room and ask them to rate your idea.” —Mark Pincus, Zynga CEO   

Success Quote or Tip

The best time to plant a tree was 20 years ago and the next best time is now. Chinese proverb.

The lone wolf personality.

Why you must have partners in business.

Career Highlight

Cloris became an entrepreneur when she had lost her job. She moved from engineering into a job helping college students. Cloris wrote a book and started to learn about online marketing. She turned herself into a marketing coach and consultant. Her career highlight was helping a client achieve her dreams and success.

When It Didn’t Work

Cloris didn’t define her audience or ask them what their biggest problems were. She took six months to create a product and only one person was interested in it. Hear why feedback is so necessary in the creation process. Consider whether your product is really necessary.

Every step of the way you need feedback in business.

Top Tips Joint Venture Partnerships To Build Authority And Grow Your Business

  1. Build a strong foundation: who do you want to serve. Create an avatar and name that character. Create for that person.
  2. Ideal partners are those who serve a niche audience.
  3. Learn to express your idea and solution in a way that your avatar can relate to.
  4. Test your product.
  5. Find partners that offer something you don’t do but is necessary to your audience.
  6. Have a piece of valuable and free content that you give to your audience. Give them a taste.

Think Like A Journalist Scenario

You’ve been hired to help an ailing company that’s about to financially collapse. It’s reputation’s shot. You have a month, a $1,000 budget, a smartphone, and a laptop. How do you begin to turn this company around?

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

One book, documentary, blog, podcast, or Internet Channel to watch?

Get a free audio book when you try Audible free for 30 days:

Or get a physical copy use my Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂

Shark Tales, Barbara Cochran


Cloris Kylie website

Twitter @cloriskylie

Mentioned In This Episode

This is one of the free pieces of content that Cloris’ partners shared with their audience. They delivered value & earned a commission on sales:

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me. 

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply