How To Not Be Boring With Storytelling, Gary Ware, TBJApodcast 323
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Storytelling is important to every business but one of the most vital things is to learn how not to be boring with storytelling. Chief Play Officer, Gary Ware, shares his top tips.

Gary Ware, Chief Play Officer and founder of a site that helps professionals level-up their confidence, creativity, and happiness using play. To do this Gary incorporates techniques that professional improvisers use to create amazing experiences with no script. Gary has over half a decade experience with improvisation, and over 14 years in the field of Digital Marketing. Gary has helped hundreds of companies and thousands of professionals like you make major breakthroughs in their life. If you are in the San Diego area you can find Gary performing improv regularly at Finest City Improv, located in North Park, CA.


When I was young I played saxophone in a Ska band.

Think Like A Journalist Quote   

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” –Philip Pullman 

Success Quote & Tips

Stories are what connect us. Let down your walls and share meaningful stories to create better connections. When we allow ourselves

Career Highlight

Gary has been in the digital marketing for years. He started and failed at his own initial business. He got a job that was tedious but hear what this cable company job taught him. But when he started experiencing burnout. He realized he was ready to try entrepreneurship again. Find out the lesson he learned about burnout and play and how his improv hobby sparked his new career which is his career highlight.

When It Didn’t Work!

Gary was trying to work with a corporate team to play improv games but it was a very busy time. It failed because he didn’t connect the dots by showing the importance of the “play” time in the workshop. Instead, Gary says, “I got too cocky.” Find out what he learned form this When It Didn’t Work moment and how it helped his career.

How To Not To Be Boring With Storytelling

  1. Think about story in a different way.
  2. Everyone has a story. Don’t bore your audience with it.
  3. Stories reduce resistance and increase receptivity.
  4. Think about events in your life or other people’s lives to begin to craft stories.
  5. Have a moral to your story.
  6. Have a lesson in the story. Use connecting phrases to help the audience: “I tell you this because…”

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Breakthrough Play website

Twitter @GaryWare

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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