Who is Fred and what is the Fred Factor? Why it’s important to your business. Plus, author, Mark Sanborn, shares how you turn the ordinary into the extraordinary. ThinkLikeAJournalist.com
Mark Sanborn is the president of Sanborn & Associates, Inc., an idea lab for leadership development. In addition to his experience leading at a local and national level, he has written or co-authored 8 books and is the author of more than two dozen videos and audio training programs on leadership, change, teamwork and customer service. He has presented over 2400 speeches and seminars in every state and a dozen countries.
In addition to his experience leading at a local and national level, he has written or co-authored 8 books and is the author of more than two dozen videos and audio training programs on leadership, change, teamwork and customer service. He has presented over 2400 speeches and seminars in every state and a dozen countries.
Mark is a member of the prestigious Speakers Roundtable, 20 of the top speakers in the world today. Mark holds the Certified Speaking Professional (CSP) from the National Speakers Association and is a member of the Speaker Hall of Fame (CPAE).
Mark’s book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary is an international bestseller and was on the New York Times, Business Week and Wall Street Journal bestseller lists. His recent books include You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, The Encore Effect: How to Achieve Remarkable Performance in Anything You Do, Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between. And his latest book Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results.
Mark is a past president of the National Speakers Association and winner of The Cavett, the highest honor bestowed by that organization. In 2007 Mark was awarded The Ambassador of Free Enterprise Award by Sales & Marketing Executives International.
He lives in Highlands Ranch, CO with his wife Darla and sons Hunter and Jackson.
I grew up on a dairy farm.
Think Like A Journalist Quote
A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results. –Wade Boggs
Success Quote or Tip
Focused attention beats brains and brute strength.
Mark was a journalist in college. He’s been a professional speaker for 31 years. Find out how he gave his first paid speech at 19 and then went full-time by the age of 27.
When It Didn’t Work
As a speaker early on in Mark’s career he tried to overwhelm the audience with content and that caused him to lose connection with his audience. Find out what he learned and how he changed his speaking career.
What is The Fred Factor? How To Turn The Ordinary Into The Extraordinary
- Everyone can make a difference. Be engaged.
- Everything is built on relationships. Strive to have that human connection: a moment of shared affinity.
- Add value to your work: above and beyond the call of duty (ABCD).
- Reinvent yourself every day. Don’t get bored. Keep things fresh and interesting.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, blog, podcast, or Internet Channel to watch?
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!