The 3 steps to thought leadership for CEOs & executives. Why founders and executives must be thought leaders and tell their own story. Karen Leland shares her top tips.
Karen Leland is president of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Clients AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter and others.
She is the best-selling author of ten business books and writes a monthly marketing and branding column for Entrepreneur.com Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, April, 2016)
Karen speaks for a wide variety of groups including: the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah.
Icebreaker
I’ve visited more than 50 different countries!
Think Like A Journalist Quote
“Thought leadership is at the center of a strong executive positioning plan. It focuses on an idea or problem that you are passionate about and that you will continue to be passionate about no matter what industry you work in or job that you have.” –Cheryl Kim
Success Quote
“If you’re not defining your brand, someone else will.”
Career Highlight
Karen’s speaking career lead her to getting published by Wiley.
When It Didn’t Work
Karen took on a client that she had a bad feeling about. Hear what when it didn’t work and what Karen learned from this experience.
3 Steps To Thought Leadership For CEO’s & Executives
1. The three phases to thought leadership
2. The biggest mistakes made at each phase
3. Why CEO’s and C-suite executives need to focus on creating a distinct brand online and off
4. Core strategies for building a CEO and C-suite brand to thought leadership
5. 5 surefire ways to create thought leadership
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Basecamp.com
One book, documentary, or Internet Channel to watch?
Sapiens: A Brief History Of Humankind, John D. Cofield
Contact
Sterling Marketing Group website
Mentioned In This Episode
TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business
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