The 3 steps to thought leadership, Karen Leland, TBJApodcast 317
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The 3 steps to thought leadership for CEOs & executives. Why founders and executives must be thought leaders and tell their own story. Karen Leland shares her top tips.

Karen Leland is president of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Clients AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter and others.

She is the best-selling author of ten business books and writes a monthly marketing and branding column for Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, April, 2016)

Karen speaks for a wide variety of groups including: the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah.

I’ve visited more than 50 different countries!

Think Like A Journalist Quote

“Thought leadership is at the center of a strong executive positioning plan. It focuses on an idea or problem that you are passionate about and that you will continue to be passionate about no matter what industry you work in or job that you have.” –Cheryl Kim

Success Quote

“If you’re not defining your brand, someone else will.”

Career Highlight

Karen’s speaking career lead her to getting published by Wiley.

When It Didn’t Work

Karen took on a client that she had a bad feeling about. Hear what when it didn’t work and what Karen learned from this experience.

3 Steps To Thought Leadership For CEO’s & Executives

1. The three phases to thought leadership
2. The biggest mistakes made at each phase
3. Why CEO’s and C-suite executives need to focus on creating a distinct brand online and off
4. Core strategies for building a CEO and C-suite brand to thought leadership
5. 5 surefire ways to create thought leadership

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

One book, documentary, or Internet Channel to watch?

Sapiens: A Brief History Of Humankind, John D. Cofield


Sterling Marketing Group website

Karen Leland LinkedIn Profile


Mentioned In This Episode

TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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