If you’re turning out content that has a good headline but isn’t delivering, you’ll quickly lose your audience. Learn 5 tips to make great click-worthy content from Aaron Orendorff a writer who has been published in numerous top publications.
Aaron Orendorff is a contributor at Huffington Post, Lifehacker, Inc., Entrepreneur, Fast Company, Business Insider, Success Magazine, The Next Web, Content Marketing Institute, Copyblogger, MarketingProfs, ConversionXL & Unbounce. (Plus a TON more.) Aaron splits his time between two worlds (both fulltime). By day, I’m a college instructor teaching communication, speech, and philosophy. By night (and also by day), I’m a content strategist and copywriter at iconiContent.com
One of my most popular tweets ever was sent directly to Stephen Colbert and featured a gif Fezziwig, my Netherlands Dwarf Bunny.
Think Like A Journalist Quote
“Brands need to take the phrase ‘acting like a publisher’ literally.” ~ Dietrich Mateschitz, CEO of RedBull
There’s always a risk factor when publishing anything. “Let’s get rejected!”
Hear how Aaron got his website to rank at the top of Google organically for his search term. Find out what he did. And hear how a post called Carrots vs Boobs: How To Sell Anything brought him success and recognition as well as earned him a spot in Ann Handley’s book.
When It Didn’t Work!
Find out what went wrong with a campaign that Aaron was working on. Hear the mistakes and what he learned from it.
Creating Click-Worthy Content That Isn’t Click-Bait
- Start with your audience, not you. Use online tools (Buzzsumo, Google Trends, etc.) to find out what’s already popular with your audience.
- Leverage “other people’s” audience through guest posting: send full article, not pitches.
- Get “influencers” to contribute and promote for you … hint: real, human relationships cultivated over time based on you giving, not you getting.
- Overlap pop-culture with genuine insight and deep digging into the niche you’re going after.
- Make everything about salvation: what hell will this article deliver my reader from … what heaven will it deliver them unto?
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, or Internet Channel to watch?
— Aaron Orendorff (@iconiContent) July 12, 2016
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