TBJA 302 Creating Click-Worthy Content That Isn’t Click-Bait, Aaron Orendorff

TBJA_302_AaronOrendorff
Listen to the Episode Below (00:28:42)
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If you’re turning out content that has a good headline but isn’t delivering, you’ll quickly lose your audience. Learn 5 tips to make great click-worthy content from Aaron Orendorff a writer who has been published in numerous top publications.

Aaron Orendorff is a contributor at Huffington Post, Lifehacker, Inc., Entrepreneur, Fast Company, Business Insider, Success Magazine, The Next Web, Content Marketing Institute, Copyblogger, MarketingProfs, ConversionXL & Unbounce. (Plus a TON more.)  Aaron splits his time between two worlds (both fulltime). By day, I’m a college instructor teaching communication, speech, and philosophy. By night (and also by day), I’m a content strategist and copywriter at iconiContent.com

Icebreaker
One of my most popular tweets ever was sent directly to Stephen Colbert and featured a gif Fezziwig, my Netherlands Dwarf Bunny.

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Think Like A Journalist Quote
“Brands need to take the phrase ‘acting like a publisher’ literally.” ~ Dietrich Mateschitz, CEO of RedBull

Success Quote
There’s always a risk factor when publishing anything. “Let’s get rejected!”

Career Highlight
Hear how Aaron got his website to rank at the top of Google organically for his search term. Find out what he did. And hear how a post called Carrots vs Boobs: How To Sell Anything brought him success and recognition as well as earned him a spot in Ann Handley’s book.

When It Didn’t Work!
Find out what went wrong with a campaign that Aaron was working on. Hear the mistakes and what he learned from it.

Creating Click-Worthy Content That Isn’t Click-Bait

  1.   Start with your audience, not you. Use online tools (Buzzsumo, Google Trends, etc.) to find out what’s already popular with your audience.
  2.   Leverage “other people’s” audience through guest posting: send full article, not pitches.
  3.   Get “influencers” to contribute and promote for you … hint: real, human relationships cultivated over time based on you giving, not you getting.
  4.   Overlap pop-culture with genuine insight and deep digging into the niche you’re going after.
  5.   Make everything about salvation: what hell will this article deliver my reader from … what heaven will it deliver them unto?

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Slack.com

One book, documentary, or Internet Channel to watch?

I Love Marketing Podcast, Dean Jackson & Joe Polish 

Contact

Twitter @iconiContent

iconiContent website

Top 10 Copywriting Books From The Top 10 Online Copywriters

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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