Don’t Do What’s Popular, Do What’s Best For Your Brand, Samantha Allen, TBJApodcast 301
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Why you might want to reconsider the social media platforms your brand is on. Social Media associate, Samantha Allen, shares insights from her social media job in transportation. In this episode: Don’t Do What’s Popular, Do What’s Best For Your Brand.

Samantha Allen lives and breathes social media. She is currently the Interactive Marketing Associate for GoTriangle, a transportation organization in the Triangle region of North Carolina, a role which requires running 12+ social media accounts, blogging, graphic design, video editing, and collaborating on dynamic marketing campaigns. In her free time she writes a daily pop culture newsletter, Sam In The AM. She regularly blogs and vlogs about social media marketing, the latest media news, and her love-hate relationship with fast food. She graduated from Elon University with a BA in Strategic Communications.


I played rugby in college!  

Think Like A Journalist Quote

Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” –Oprah Winfrey

Success Quote

Dreams don’t work unless you do.

Career Highlight

I was called a top social media manager by Buffer See the post here.

When It Didn’t Work!

Rushing to get content out, not asking for advice or second pair of eyes.

Try New Social Media Platforms

  1. Always do research (look for experts of become the expert)
  2. Don’t do what’s popular, do what’s best for your brand
  3. Don’t be on every platform, just what you have time, resources, knowledge, and audience for
  4. Stay Informed (email newsletters are very popular)
  5. cutout yeah so….
  6. Subscribe to newsletters.
  7. Create Google alert.
  8. Turn on post notifications on Twitter for industry influencers.
  9. Before you start any new social media app, research the new platform. Understand it and then start.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, or Internet Channel to watch?

The Buffer Blog


Twitter: @sam3allen

LinkedIn: @sam3allen


Samantha Allen

Interactive Marketing Associate

GoTriangle | GoDurham

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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