TBJA 300 The Art Of Storytelling In Business: How To Promote Your Product Or Company To Media Outlets, Rakia Reynolds

How To Promote Your Product Or Company To Media Outlets, Rakia Reynolds, TBJApodcast 300
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Want Media coverage? Then learn the art of storytelling in business and how to promote your product or company to the media. Learn strategies that work from Rakia Reynolds. ThinkLikeAJournalist.com

Rakia Reynolds is the founder of Skai Blue Media, a multimedia public relations agency with an all-star roster of lifestyle, technology and fashion clients. 

Rakia was named one of the 25 tastemakers on Dell’s “Inspire 100” list, a list of the most socially influential people in the country. As a leader in the public relations industry, Skai Blue Media provides business development, marketing, and message strategy to nonprofits, tech start-ups, and fashion designers, among other businesses. Rakia’s path to entrepreneurship was led by many creative ventures including a role producing shows for MTV, TLC and Discovery Health networks, but ultimately she wanted to create a company that represented the future of public relations in the digital age.

Icebreaker

I sing to myself: greater is coming!

Think Like A Journalist Quote

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Storytelling is by far the most underrated skill when it comes to business. –Gary Vaynerchuck 

Success Quote

When pitching to the media:  Make things seasonal, topical, and relevant.

Career Highlight

Rakia started out working in higher education and then TV. She later worked as a producer for TMZ and other popular reality TV shows. She also worked in conflict resolution and producing fashion magazine pieces. All this prepared her to now run her own company.

When It Didn’t Work!

Rakia was working with fashion clients and saw a void in the industry. She invested $60,000+ of her own money to start a new venture. Hear what happened when it didn’t work and why she lost a significant amount of money. Find out what it taught her when the business failed.

You cannot operate on emotion. It has to be a real business. It has to have ROI. @RakiaReynolds

The Art Of Storytelling In Business: How To Promote Your Product Or Company To Media Outlets… and how to craft the perfect way to sell your brand to a larger audience

  1. Build more authentic relationships with the media.
  2. Pitch beyond the clients that you have in your roster.
  3. Be helpful to reporters.   
  4. Give. Give.
  5. Follow journalists on Twitter and see what they’re tone is. Then start engaging with them.
  6. Partner with media for experiential and influencer events.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

iPhone

One book, documentary, or Internet Channel to watch?

The Four Agreements, Don Miguel Ruiz

Contagious, Jonah Berger

Contact

Twitter @RakiaReynolds

Skai Blue Media

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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