Leverage New Marketing Channels & Avoid Costly Mistakes, Michal Sadowski, TBJApodcast 296
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Brand Journalism, Marketing & More
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How to leverage new marketing channels while avoiding mistakes that cost your company a ton of money. Insights from a journey to a 1000 customers and $1M in annual revenue. Michal (Mike) Sadowski is key insights from a journey to a 1000 customers and $1M in annual revenue.

Mike Sadowski is the Founder & CEO at Brand24, a social listening tool used by over 1000 customers across 40 countries. Mentor at Startup Weekend & Founder Institute. Author of “Social Media Revolution” bestselling book.


Apart from Brand24 I also play the guitar in a rock band called Band24.

Think Like A Journalist Quote

It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. –Amy Jo Martin

Success Quote

“Ideas are easy implementation is hard.” –Guy Kawasaki

Career Highlight

Mike started a company when he couldn’t find any product that carefully and easily monitored what was being said online. Hear his career highlight and what lead to his great success.

When It Didn’t Work!

Our biggest fail was not trusting analytics.

Mike didn’t use analytics for the first several years when the company was first formed. Find out what the analytics did for his bounce rate once they started using and paying attention to analytics. Listen to why he wasn’t using analytics and hear what he learned that helped his company grow.

Leverage New Marketing Channels & Avoid Costly Mistakes

  1. Use forums like Quora, Reddit.
  2. Engage in forums where people are looking for products.
  3. Two types of mistakes: companies that engage from the brand profile rather than people working for the brand.
  4. Bragging about their products. Companies focus on sales rather than actually solving a problem. Instead try to understand the customer and solve the problem by asking questions and listening.


What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Intercom or any live chat software and  statbot.io analytics platform.

One book, documentary, or Internet Channel to watch?

How To Win Friends And Influence People, Dale Carnegie


Twitter @Sadek

Brand24 website

Mentioned In This Episode

TBJA 239 Bottling Aha! Using Data To Create Eureka Moments, Brian Massey

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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