TBJA 293 How to Write Your Speech As Your Next Best-Selling Product, Michelle Mazur

TBJA 293 How to Write Your Speech As Your Next Best-Selling Product, Michelle Mazur
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Learn what makes speakers thrive and what makes them fail. How to build a speech for the audience. Find out how to make your speech a product that generates income for your business. ThinkLikeAJournalist.com

Dr. Michelle Mazur, is a Ph.D. who helps speakers and entrepreneurs create speaking as profit-center for their business by building a speech like a product that positions them as the go-to expert in their field. She is the CEO of Communication Rebel and the author of Speak Up for Your Business.

The speakers she works with have gone on to book speaking gigs around the world, double their speaking fees, and speak in front of world leaders and First Ladies. Her rebel yell has appeared in Fast Company, Entrepreneur, PR Daily, and She Owns It. She lives in Seattle, WA with her adoring husband, 2 obsessive felines, and a huge collection of Duran Duran memorabilia.

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Icebreaker

I’ve seen Duran Duran over 40 times in concert.

Think Like A Journalist Quote

Creativity is intelligence having fun. –Albert Einstein

Success Quote

Learn the rules like a pro so you can break them like an artist. –Pablo Picaso

Career Highlight

Michelle became interested in public speaking at the age of 15. After teaching at a university she went into market research and then started blogging. Find out why she said, “My blog sucked!” Hear what her breakthrough experience was and why this is her career highlight.

When It Didn’t Work!

Michelle was having a hard time getting clients and the money was running out. Find out what lead her to this breakdown moment and what she learned from it that made her business thrive.

How to Write Your Speech as Your Next Best-Selling Product

  1. Stop thinking about your speech as a speech. Your story is not enough to get you booked and paid as speaker. Instead package those stories, ideas, and experiences into a product the audience needs.
  2. Figure out how you want to get paid as a speaker.
  3. Discover your unfair speaking advantage – there’s a lot of speakers out there what makes you different from them.
  4. Develop one signature talk that you want to sell to events, organizations, and companies. Get focused on what you want to be known for.
  5. Give the audience a reason to listen to you because you’re different. Be audience-centered. Solve a problem.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

iPhone

One book, documentary, or Internet Channel to watch?

Power, Profit, Pursuit podcast

Contact

Twitter @DrMichelleMazur

Dr. Michelle Mazur website

Michelle’s Book

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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