Using Facebook Live To Promote Your Business, Jennifer Berson, TBJApodcast 287
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Brand Journalism, Marketing & More
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Learn how live streaming can build relationships with your target audience, increase engagement, and generate leads and sales. Using Facebook to promote your business is a way to get organic reach in the digital world.

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.

Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Yahoo!, Entrepreneur Magazine, PR Week, Huffington Post, Fox 11 News, TV Guide Network’s “Hollywood 411,” PR Web and was profiled on  Jennifer was also selected by as one of the 10 “Mompreneurs Who Made it Big!”


My home office was designed by HGTV in a “no-expense-spared” dream makeover!  It’s AWESOME!!!

Click the thumbnails to view larger images and slideshow.

HGTV "No-Expense-Spared" Office

JenerationPR Home Office by HGTV 2

Think Like A Journalist Quote

Experience is the child of thought, and thought is the child of action. –Benjamin Disraeli

Success Quote

Get started. Do Facebook live. Go live!

Career Highlight

Jennifer never felt satisfied in law so she left and went into public relations and marketing. Hear how she landed a client a Today Show appearance. On that same day she also had clients on the Ellen Degeneres show.

When It Didn’t Work!

Hear what happened when a Track Changes error caused her company to lose a client. Find out when it didn’t work and what she learned from this.

  1. Edit thumbnail after you go live.
  2. Tag people in your video live post.
  3. Live video will stay on your Facebook page.
  4. The longer you go live, the more organic reach you will get.
  5. Infuse personality in your live shot.
  6. Choose a topic and have direction before you go live.
  7. Introduce your team, share stories, a behind-the-scenes look, answer questions.
  8. Going live on Facebook will build an audience that knows, likes, and trusts you.
  9. Use Facebook lives to train and create educational content.
  10. Set your phone in a stable place, make sure the lighting and sound are good.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

One book, documentary, or Internet Channel to watch?

Amy Porterfield


Jeneration PR website

Twitter @JenerationPR

Mentioned In This Episode

Jeneration PR blog post: Why You Must Incorporate Facebook Live Into Your Social Media Marketing Strategy 2016

Phoebe’s first Live on her Facebook page, Like to see future live shots!

Phoebe Chongchua First FaceBook Live

Check out the Facebook Live Now Map

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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