Learn how live streaming can build relationships with your target audience, increase engagement, and generate leads and sales. Using Facebook to promote your business is a way to get organic reach in the digital world. ThinkLikeAJournalist.com
Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.
Jennifer has been featured in the New York Times, Forbes, Inc., Business Insider, Yahoo!, Entrepreneur Magazine, PR Week, Huffington Post, Fox 11 News, TV Guide Network’s “Hollywood 411,” PR Web and was profiled on Apple.com. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”
Icebreaker
My home office was designed by HGTV in a “no-expense-spared” dream makeover! It’s AWESOME!!!
Click the thumbnails to view larger images and slideshow.
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Think Like A Journalist Quote
Experience is the child of thought, and thought is the child of action. –Benjamin Disraeli
Success Quote
Get started. Do Facebook live. Go live!
Career Highlight
Jennifer never felt satisfied in law so she left and went into public relations and marketing. Hear how she landed a client a Today Show appearance. On that same day she also had clients on the Ellen Degeneres show.
When It Didn’t Work!
Hear what happened when a Track Changes error caused her company to lose a client. Find out when it didn’t work and what she learned from this.
- Edit thumbnail after you go live.
- Tag people in your video live post.
- Live video will stay on your Facebook page.
- The longer you go live, the more organic reach you will get.
- Infuse personality in your live shot.
- Choose a topic and have direction before you go live.
- Introduce your team, share stories, a behind-the-scenes look, answer questions.
- Going live on Facebook will build an audience that knows, likes, and trusts you.
- Use Facebook lives to train and create educational content.
- Set your phone in a stable place, make sure the lighting and sound are good.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, or Internet Channel to watch?
Contact
Mentioned In This Episode
Jeneration PR blog post: Why You Must Incorporate Facebook Live Into Your Social Media Marketing Strategy 2016
Phoebe’s first Live on her Facebook page, Like to see future live shots!
Check out the Facebook Live Now Map
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