TBJA 286 Microsoft Buys LinkedIn: What Your Business Needs To Know & Do, Kurt Shaver

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LinkedIn is purchased by Microsoft. How this will impact brands and what you need to know to help your business thrive on LinkedIn. Expert advice from Kurt Shaver. ThinkLikeAJournalist.com

Microsoft’s acquisition of LinkedIn for $26.2 billion is one of the largest tech acquisitions since the original dot-com era, when AOL spent $162 billion to buy Time Warner.

Kurt Shaver is one of the country’s leading experts on helping salespeople grow their business using social networks like LinkedIn. He combines a deep understanding of social selling techniques with real-world experience gained from 20 years in corporate sales. Kurt is a frequent speaker at sales kickoffs and industry conferences like Sales 2.0 and Dreamforce and he is the creator of the Social Selling Boot Camp.

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We cover the following in this special episode:

  1. Why is Microsoft buying LinkedIn?
  2. What can we expect from a product integration standpoint?
  3. What actions should I be taking now to ensure I am prepare for success the social networked future?
  4. The three things you should do now to take advantage of the sale of LinkedIn.


Twitter @KurtShaver

The Sales Foundry website

Mentioned In This Episode

Hear Kurt Shaver’s original episode:

TBJA 245 Building Your Brand With LinkedIn, Kurt Shaver

TBJA 175 How To Build & Run Your Own Media Property, Bernie Borges

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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