TBJA 283 How To Use Local SEO To Reach Your Target Audience & Generate Highly Targeted Leads, TBJApodcast 283, Larry G. Maguire
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How to use local SEO to rank well on a local basis. Plus, using Google Business to thrive. Powerful tips for increasing website traffic and generating highly targeted leads with Larry G. Maguire.

Larry Maguire  is a Business Advisor to Tradesmen & Service Business Owners helping them generate leads and establish a strong business presence online. He publishes regular helpful content on The Prosperous Tradesman Blog & The Prosperous Tradesman Podcast each week and is known for highly detailed informative articles which you can catch on sites such as SEMrush, Kissmetrics and CoSchedule. He lives in Dublin Ireland with his wife Joanne and three children.


In 2015 I ran 42 marathons in 42 consecutive days (times weren’t too bad either!), to raise money for the families of sick children. He’s 42


Think Like A Journalist Quote  

“A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.” ―David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

Success Quote

Don’t try so hard. Don’t adopt to other people’s styles. Be unique.

Career Highlight

The day Larry decided to leave his job and start his own company. Find out what it took to get him to leave his corporate job.

When It Didn’t Work!

How To Use Local SEO To Reach Your Target Audience & Generate Highly Targeted Leads

  1. Register your business with Google Business
  2. Encourage clients to write reviews for you on Google business.
  3. Have geo locations on your pages.
  4. Use Google Place even if you have a virtual office.
  5. Build your presence known in your own locality.
  6. Register online with other directories: Yellow or Golden Pages, Bing Places, Yelp.
  7. Search for what you do online with reputable directories: make sure they’re not spammy.
  8. Add footer address to all pages on your website.
  9. Embed a Google map. Have a Google map on your location page.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Macbook Pro

One book, documentary, or Internet Channel to watch?



Prosperous Tradesman Podcast

Twitter @LarryMaguire

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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