Profit In Plain Sight, Anne C. Graham, TBJApodcast 282

Tired of saying “We don’t have the budget for that?” Anne C. Graham shares how to change that with Profit in plain sight. Learn her top tips to create business success.

Anne was born and raised in Montreal and spent 10 years on the career fast-track with two Fortune 500 companies in Toronto before a transfer took her to beautiful Vancouver, where she led several successful turnarounds with smaller organizations, and where she makes her home today. She is a proud graduate of the Ted Rogers Business School at Ryerson University, did graduate work at the Groote School of Business at McMaster University, and is a popular lecturer in the University of British Columbia’s award-winning MBA program. Over the past dozen years she’s created tangible results for consulting clients who give her rave reviews. She is the author of Profit in Plain Sight and over a dozen e-books, and has spoken to thousands of leaders and managers across North America.


Although I speak across North America, I am actually a shy, quiet bookworm introvert whose knees used to knock when I had to get up in class and present something!

Think Like A Journalist Quote

An investment in knowledge pays the best interest. –Benjamin Franklin

Success Quote

Only customers create cash flow.

Career Highlight

Anne worked with very large corporate organizations (corporate 50). She witnessed a major downsize but when the job the wanted disappeared she went into business for herself. She helped companies through successful turnarounds. She now lives her passion through helping brands.

When It Didn’t Work!

Anne was helping organizations turnaround but it was overwhelming. Hear what her biggest mistake of her career was and what she would do differently.

Profit In Plain Sight:  How to NEVER again have to say “We don’t have the budget for that!” in your  business

Remember the acronym PROFIT

Powerful insights: who are your most valuable customers and who is costing too much for business.

R: the five retain, regain, ramp up the best customers, restore customers, reactivate customers.

5x as long to get a new customer as it does to invigorate a current one

O: Operational sludge

F: Fearlessly pricing for value: find one percent everywhere which can make between 26 and 38 percent. 

I: Innovation–create and be there first.

T: Take action–do it now!

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, podcast, or Internet Channel to watch?

Made To Stick, Chip and Dan Heath


Anne C. Graham website

Twitter @AnneCGraham

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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