What are “Man On The Street” videos and how and why your company should be doing them? David Spark shares how to attract more people to your website and trade show booth with MOS videos. ThinkLikeAJournalist.com
David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at ThreeFeetBook.com.
Touring standup comic for 12 years.
Think Like A Journalist Quote
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” -Leo Burnett
We connect with industry influencers consistently and publish their wisdom through our clients’ brands that we can make our clients thought leaders solely through associations.
Briefly: 20 year veteran technology journalist. I’ve been in more than 40 media outlets in print, radio, TV, and online.
Spent 10 years in advertising.
Worked as a stand up comic for a dozen years and was also a writer for Second City in Chicago.
I’m not that old, there’s a lot of crossover.
What makes me proud is I think I’ve combined all three into my current business.
When It Didn’t Work!
What keeps me going is I see we actually have a treasure trove of work we’ve done that’s excellent and we’ve worked with a lot of blue chip clients. Our business is very cyclical. For example, December is usually a dead month for us. I also realize that because so many of our clients could do content production work in house, I always have to show why they want to hire us as talent and that we have a proven track record with our content products.
I’ve also not committed to a brand building effort consistently. It’s really hard to do it and I admire that you do it through your podcast. I have a weekly podcast as well, but it’s not perfectly aligned with my business model. I have a new video podcast I want to do that will be, but I’ve been overwhelmed and I just haven’t been able to get it started.
Top Tips: Man On The Street” (MOS) Videos
- Start with a lead story.
- Interview people for their reactions.
- Try using comedy in your MOS interviews
- Get human reactions.
- Two techniques: ask most inappropriate question or challenging scenario
- For businesses use this style of video to make a point, break-down a complicated issue.
- A single video can create multiple forms of content from one effort such as images, memes, articles.
- Each response is a content nugget in itself.
- Query your audience to see what they want to know.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Spend money on a great microphone and light.
One book, documentary, or Internet Channel to watch?
Anything by Walter Murch
In The Blink of the Eye
Mentioned In This Episode
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