Media Relations is Dead (sort of): The Power Of The Story Isn’t, Peter Himler, TBJApodcast 279
Listen to the Episode Below (00:32:45)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Why your approach to media relations must change and how the power of the story can grow your business. Peter Himler founded a NYC PR/digital media consultancy. He shares his top tips to getting media exposure.

Peter Himler founded New York City-based PR/digital media consultancy Flatiron Communications in 2005 after leading the media relations teams at several esteemed global PR firms including Edelman, Burson-Marsteller, Cohn & Wolfe and Hill and Knowlton. Flatiron helps emerging and established companies better capitalize on the latest communications technologies and digital, social and content marketing strategies.

In addition to running Flatiron, Peter has written since 2011 for on the intersection of media, technology and marketing. He also founded and edits the “Adventures in Consumer Technology” publication for, which has 40,000 followers. He is solidly engaged in the social graph mostly with Twitter, Facebook, Instagram, RebelMouse and LinkedIn as his favored channels.

Peter serves as president of the Publicity Club of New York, is active with the New York Tech Meetup, and sits on the executive board of the Communications and Media Studies Program at Tufts University from which he holds a B.A. in Political Science and French. He and his wife Barbara are proud parents to three exceptional sons.


Peter is a Pinterest fanatic. Among his boards he feeds is one called “Fab Non-Touristy NYC Dining” (


Make your headline literal and reflect what’s in the content.

Think Like A Journalist Quote

A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach. @BrianClark

Success Quote

A brand can have a bigger digital footprint than traditional media but remember they’re not held to the journalistic ethics that you would expect from traditional media. Substantiate your story.

Career Highlight

Peter brought the World War Memorial II to life in New York City. Hear what kind of team he had to pull together and how long he worked on it.

When It Didn’t Work!

Hear when it didn’t work for Peter and what he learned about ensuring that his clients are ready and willing to talk to the media when a journalist is ready to cover their story.

Media Relations Is Dead (sort of): The Power Of The Story Isn’t of New York

  1. Don’t talk about what everyone is doing.
  2. Find out what’s newsworthy.
  3. Research and target.
  4. Create your own media list.
  5. Write pitch letter to offer what your client is interested in.

Multimedia Resource



Television Is The New Television, Michael Wolff


FlatIron Communications

Twitter @PeterHimler

Mentioned In This Episode

Peter started a Pinterest board that is well-fed!  It’s called “Fab Non-Touristy NYC Dining” (NYC Dining)

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me. 

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply