How SEO Can Prime A Firm's New Business Strategy, David Landis, TBJApodcast 277
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How SEO can prime a firm’s new business strategy. Learn five top tips from David Landis.

Named the #1 PR Firm ( in the category of Small Firms) by Ragan’s Ace awards. The firm, Landis Communications, Inc. is celebrating 25 years and is based in San Francisco.  Landis Communications Inc. LCI is the winner of the Bulldog Award for social media and has been named a top social media agency in the U.S. by TopPRAgencies.com. 

David Landis has 30 years of experience in PR, brand management, digital strategies, social media, marketing, analyst relations, media training, crisis communications, content marketing, public affairs and community relations, David Landis has lent his expertise to a variety of national and SF Bay Area-based corporations. 

Icebreaker

I was a piano major at Northwestern University!

Think Like A Journalist Quote

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” –Adam Audette, Chief Knowledge Officer, RKG

Success Tips

Business is still about human relationships. Technology should allow you to develop business relationships.

Career Highlight

Peter was working at a Chicago Festival (Rivina) when a major performer cancelled. This lead to his career in PR.

When It Didn’t Work!

Peter shares a tale about a client that had an odd business idea 15 years ago. You’ll never believe which business Peter turned down because he thought it wouldn’t work. Find out what he learned from the experience.

How SEO Can Prime A Firm’s New Business Strategy

  1. Be present in the online world so that when people are looking for solutions they find you.
  2. Organic search trumps pay per click by 8.5 times more likely to be clicked than paid ads. People want good information. True SEO takes time. Don’t have fake links.
  3. Use consistent, quality content to get organic links.
  4. Well written, grammatically correct, keywords, and information that consumers want. Update your content daily.
  5. Blog, curate content, free informational content.

Have a niche market and tailor content to that marketplace. Localize your strategy. Use Google Business Local and Yelp.

Humanize your brand via social media. [24:59]…the difference between old school…is engagement….the better your SEO will be.

Multimedia Resource

iPhone

Book

The Improbability Of Love, Hannah Rothschild

Contact

Twitter @David_Landis

Landis Communications website

Mentioned In This Episode

How To Boost Your SEO Using Schema Markup

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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