Three Steps To Start A Movement, Joseph Ranseth, TBJApodcast 266
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Why your brand must start a movement and how to do it in three steps. Joseph Ranseth shares the blueprint that leaders such as Gandhi & Dr. King used to change the world and how to apply those same principles to your business.

Joseph Ranseth has been helping individuals and organizations start movements for over 15 years. He has been a featured expert on national television including Fox News, CBS, CTV, CBC etc., in leading industry publications such as Advertising Age, and has been recognized several times by the Huffington Post for using social media to inspire the world.

A best-selling author, TEDx speaker and purpose-driven entrepreneur, Joseph is the founder of Vine Strategy and co-founder of Green Leaf Social Media. He also teaches digital strategy and online marketing in the professional program at the University of Winnipeg.


I live on a small farm outside of the city of Winnipeg without television or internet.


Engineer transformations not transactions.

Be a business that inspires people.

Film industry creates narratives that help people see greater things in the world and themselves.

Take time off, ground yourself, connect with your true essence. JR

Dial into something bigger than yourself and what you are really meant. JR

Integrate spiritual with secular. #StephenCovey told JR

We don’t always see the big picture. JR

A big idea is not your unique selling proposition.

Instead of standing out, stand up for things.

Think Like A Journalist Quote

“You have this lifetime to make the best of your dreams. Don’t wait a moment longer and start right now.” ―Eve Evangelista, Create and Move Forward in Life  

Success Tip 

Always ask what you should do with your time. What is most important to me right now?

Career Highlight

[10:46]…Joseph started in digital marketing in 1998.

[12:30] SOT…make some money…having his aha moment after Stephen Covey shared a piece of advice.

When It Didn’t Work!

Joseph was speaking at an event in Hollywood and had a short period of time to do it. He received a thought leader award but he felt like a fraud because he had been in an accident that caused a brain injury a short time earlier that took him out of work for five months. Life was complicated and his business was struggling. Find out what he learned about the “imposter syndrome” and how to handle it.

Three Steps To Start A Movement For Business Success

  1. Have a big idea that’s bigger than you and can transcend people and bring them together but allow for their differences. Remember: we are all one.
  2. Have a clear message. Think, Dr. King: “I have a dream”. You may not know the whole message but you know the essence of Dr. King’s big idea–equality.
  3. Army of advocates for the cause. You need supporters who buy into your big idea and will pass the message on to others.
  4. It’s not about the individual.

Multimedia Resource

Audible / Teamwork Projects for project management


Power vs Force / 7 Habits Of Highly Effective People


Joseph Ranseth website

Twitter @JosephRanseth

Mentioned In This Episode

My Secret Brain Injury That Nearly Ruined My Life

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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