How brands can tell stories with pictures in visual mediums and why they must. Buddy Scalera share what make great visual storytelling.
Buddy Scalera is a digital marketer working as a content strategist at an innovative pharmaceutical manufacturing company in New Jersey. He’s the author of five books, dozens of comics, and a popular blog about emarketing and technology.
He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, and a range of top pharmaceutical companies.
Icebreaker
I go to two different types of conferences…comic books and marketing…find out why.
Think Like A Journalist Quote
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. –Simon Mainwaring
Success Quote
Remember to see the visual side of your content.
Career Highlight
Buddy was a journalist fascinated by comic books and cars. He created one of the very first online stores for a publication. That lead him to a very large pharmaceutical company recruiting him.
When It Didn’t Work!
Buddy was working for a small company inside of a very large brand. Find out what happened when he pushed too hard for a platform (Second Life). Hear what went wrong and what he learned.
How Brands Can Tell Stories With Pictures In Visual Mediums
- How will your content help others in their own story.
- Find what the character wants and help solve their conflict in their narrative.
- What is your consumer’s intent and find their pain point.
- Get inside the head of your customer.
- The best pitch is about the readers/viewers not about the brand
- Think about using images and keyframes that offer powerful connections.
- Don’t use stock art.
- Talk about basic features and benefits of the brand.
- Make it personal for your user and be a true advocate.
Multimedia Resource
Google docs
Blog and documentary
A Faster Horse documentary
Mentioned In This Episode
TBJA 021 Joe Pulizzi: On How To NOT Be Ignored by Consumers
Contact
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