How Brands Can Tell Stories With Pictures In Visual Mediums, Buddy Scalera, TBJApodcast 265
Listen to the Episode Below (00:32:55)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

How brands can tell stories with pictures in visual mediums and why they must. Buddy Scalera share what make great visual storytelling.

Buddy Scalera is a digital marketer working as a content strategist at an innovative pharmaceutical manufacturing company in New Jersey. He’s the author of five books, dozens of comics, and a popular blog about emarketing and technology.

He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, and a range of top pharmaceutical companies.


I go to two different types of conferences…comic books and marketing…find out why.

Think Like A Journalist Quote 

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. –Simon Mainwaring

Success Quote

Remember to see the visual side of your content.

Career Highlight

Buddy was a journalist fascinated by comic books and cars. He created one of the very first online stores for a publication. That lead him to a very large pharmaceutical company recruiting him.

When It Didn’t Work!

Buddy was working for a small company inside of a very large brand. Find out what happened when he pushed too hard for a platform (Second Life). Hear what went wrong and what he learned.

How Brands Can Tell Stories With Pictures In Visual Mediums

  1. How will your content help others in their own story.
  2. Find what the character wants and help solve their conflict in their narrative.
  3. What is your consumer’s intent and find their pain point.
  4. Get inside the head of your customer.
  5. The best pitch is about the readers/viewers not about the brand
  6. Think about using images and keyframes that offer powerful connections.
  7. Don’t use stock art.
  8. Talk about basic features and benefits of the brand.
  9. Make it personal for your user and be a true advocate.

Multimedia Resource

Google docs

Blog and documentary

A Faster Horse documentary

Mentioned In This Episode

TBJA 021 Joe Pulizzi: On How To NOT Be Ignored by Consumers


Buddy Scalera website

Twitter @BuddyScalera

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me. 

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply