How To Soft-Sell Your Message On Social Media, JohnPaulAguiar_TBJApodcast 261
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How to soft-sell your message on social media. Why developing the online relationship must come first. Learn how John Paul Aguiar built a successful business using social media and blogging.

John Paul Aguiar is a Blogger and Entrepreneur that helps Bloggers, Entrepreneurs and Small Business owners use Blogging, Twitter and Social Media better to grow their brand and business online.


I had a Kidney Transplant when I was 18 and another one when I was 29, this one has been working well for 14 years.

Think Like A Journalist Quote

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but also inform your thinking about ways to WOW your online presence” –Sean Gardner (@2morrowknight)

Success Quote

If you’re not willing to risk it all then you don’t want it bad enough.

You have to be willing to give something up to get there.

Career Highlight

John had a kidney transplant that caused him to start an online business so he could work from home. He used social media, in particular, Twitter to grow his blog. He built a business from scratch. His blog 40-50,000 people a month. Establish your blog. Affiliate products. Paid reviews. Consulting and building blogs.

When It Didn’t Work!

John had a really big client that was paying him a lot of money but that left little time for him to build his business. Find out what happened when it didn’t work and what John learned.

How To Soft-Sell Your Message On Social Media

  1. Write blog post not specifically about the product. 
  2. If you deliver just advertising type posts then your visitors will always have their guard up when they read your posts.
  3. Teach them something in every post.
  4. No one will sell your sales pitch. A helpful blog post will get shares.
  5. Have a call-to-action on the blog post.
  6. People will buy from you because you’re consistently helpful.
  7. Use videos, infographics.
  8. Use the CEO to talk about the company.
  9. It’s easier to rank your video for keywords than blog posts.

Multimedia Resource

Galaxy Note 5


I Love Marketing Podcast


John Paul Aguiar website

Twitter @JohnAguiar

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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