Social media has been a game-changer for brands but it can be overwhelming. Bestselling author, Corey Perlman, shares how to avoid social media overload.
Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His first book, eBoot Camp!, ranked #1 on Amazon.com in every major business category. In April, he published his second book, Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-deprived Businesses.
Corey crosses the globe speaking to companies and associations on how to generate real results from their social media marketing initiatives. His company, eBoot Camp Inc., employs a team of highly-skilled digital specialists who manage the social media accounts for over 40 businesses.
Icebreaker
Corey is lazy and incompetent… (yes, he really said this…find out what he really means and how it’s good for business!).
Think Like A Journalist Quote
Those who survive information overload will be those who search for information with broadband thinking but apply it with a single-minded focus.”
―Kathryn Alesandrini, Survive Information Overload: The 7 Best Ways to Manage Your Workload by Seeing the Big Picture
Success Tip
Setup Google alerts on your topic so you can be first to report and share.
Career Highlight
Writing his eBoot Camp!
When It Didn’t Work!
Corey learned that staying in touch with a client is vital. Find out what he learned from not hearing from clients and having little communication with them. Now, he stays in touch.
How To Avoid Social Media Overload
- Don’t try to be on every platform.
- Create consistent and compelling content.
- Use systems such as blog post each week with bullet points.
- Re-purpose content to other social media platforms that link back to the original post.
- Off-load things that you don’t need to do manually. Outsource to places like Upwork.
- Consider consolidating social media accounts.
- Double-Down on the creation of video.
- Place video native to Facebook: upload directly to FB (this will give you more exposure).
- Use Facebook Live: Facebook is giving a lot of attention to this.
Multimedia Resource
Canon Camera
Bood
The Four Hour Work Week, Tim Ferriss
Contact
Mentioned In This Episode
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