How To Build Authority Using Social & Search, Martin Shervington, TBJApodcast 258

What is authority and why is it so important to your brand and website? Learn how to build authority using social and search. Martin Shervington shares how you do and master Google+. to build authority, reputation, and trust.

Martin Shervington is author, speaker and marketing consultant at PlusYourBusiness.com. He coaches individuals and consults businesses on marketing, and show you how to build your brand, engage your community, and increase your conversions.

He applies 15 years of psychology training to the field of marketing and communication. Using a blend of psychology and humor, he is a popular speaker and writer on communication, having also written several books on communication and coaching.

Icebreaker

I’m trained in standup comedy.

Think Like A Journalist Quote

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification.  –Eric Schmidt, Google

Success Tip

Use Google+ to build your authority, reputation, and trust.

Career Highlight

Hear how Martin had a client pick him up in a helicopter to pick him up for his consulting job. Find out what lead to that and the impact it made on him.

When It Didn’t Work!

Don’t let anyone else run your finances for you. Hear what Martin experienced to learn this valuable lesson about his business.

How to build authority using Social and Search

  1. Build trust by getting face-to-face.
  2. Use Google+ hangouts.
  3. Do blabs.
  4. Ask people to share your content.
  5. Have a conversation with people online.
  6. Nurture your community.
  7. Answer questions in groups and on forums.
  8. Look at how you can serve brands. Invest in something that can help them. Make it about their brand.
  9. Write for other people’s blogs even if you don’t get paid. It will open the door to future work.
  10. Put out training courses.
  11. Use social listening tools. Listen to what people want, follow your passions, and help them be part of your business.

Multimedia Resource

Slack

Podcast 

Chris Brogan

Contact

Twitter @MartinSherv

Martin Shervington’s website: Plus Your Business

Mentioned In This Episode

TBJA 100 Chris Brogan On Blogging, Entrepreneurship & Spirituality

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me. 

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!


Phoebe Chongchua
Phoebe Chongchua

I'm a Digital Creator, Brand Journalist, and Marketing Strategist. Let's boost your online presence, increase website traffic, and grow a thriving online community with a smart strategy. I can streamline your business by managing your projects, setting up systems and processes, and helping hire the best people. Check out my podcast, "The Brand Journalism Advantage," on iTunes and at ThinkLikeAJournalist.com.

What Do You Think?

Leave a Reply