How To Build Authority Using Social & Search, Martin Shervington, TBJApodcast 258
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What is authority and why is it so important to your brand and website? Learn how to build authority using social and search. Martin Shervington shares how you do and master Google+. to build authority, reputation, and trust.

Martin Shervington is author, speaker and marketing consultant at He coaches individuals and consults businesses on marketing, and show you how to build your brand, engage your community, and increase your conversions.

He applies 15 years of psychology training to the field of marketing and communication. Using a blend of psychology and humor, he is a popular speaker and writer on communication, having also written several books on communication and coaching.


I’m trained in standup comedy.

Think Like A Journalist Quote

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification.  –Eric Schmidt, Google

Success Tip

Use Google+ to build your authority, reputation, and trust.

Career Highlight

Hear how Martin had a client pick him up in a helicopter to pick him up for his consulting job. Find out what lead to that and the impact it made on him.

When It Didn’t Work!

Don’t let anyone else run your finances for you. Hear what Martin experienced to learn this valuable lesson about his business.

How to build authority using Social and Search

  1. Build trust by getting face-to-face.
  2. Use Google+ hangouts.
  3. Do blabs.
  4. Ask people to share your content.
  5. Have a conversation with people online.
  6. Nurture your community.
  7. Answer questions in groups and on forums.
  8. Look at how you can serve brands. Invest in something that can help them. Make it about their brand.
  9. Write for other people’s blogs even if you don’t get paid. It will open the door to future work.
  10. Put out training courses.
  11. Use social listening tools. Listen to what people want, follow your passions, and help them be part of your business.

Multimedia Resource



Chris Brogan


Twitter @MartinSherv

Martin Shervington’s website: Plus Your Business

Mentioned In This Episode

TBJA 100 Chris Brogan On Blogging, Entrepreneurship & Spirituality

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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