TBJA 256 Smarter Digital Marketing for Businesses, Nick Westergaard

Smarter Digital Marketing for Businesses, NickWestergaard, TBJApodcast 256
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Learn smarter digital marketing for businesses. Speaker & brand strategist, Nick Westergaard, shares his top tips that have helped from small businesses to Fortune 500 companies succeed online.

Nick Westergaard has been called one of the “most jaw-dropping marketing speakers.” As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all shapes and sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

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Since 2005 he has blogged about marketing, posting new insights each week. His thoughts have been featured in news  sources such as US News & World Report, Entrepreneur magazine, Mashable, American Express OPEN Forum, and more.

Nick also teaches at the University  of Iowa’s Tippie College of Business and is the host of the popular On Brand podcast.

Icebreaker

I have five kids! Youngest is three and oldest is 15.

Think Like A Journalist Quote

“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.” –Jonathan Lister

Success Quote

Don’t fall into checklist marketing. Doing it all isn’t always the best. Instead, find out if what you’re doing is actually moving the needle.

Career Highlight

Nick did not study business. He was a theatre arts and psychology major. Nick had a young family and needed a job so he took a job in the mailroom at an educational publishing company that was growing. Find out how he got to lead an e-commerce development project that helped the company become a big success and later was acquired. Hear how Nick then got into marketing and entrepreneurship and grew his family’s business into a successful advertising and digital and social consulting agency and how he worked on President’s Job’s Council in 2011.

When It Didn’t Work!

Find out what happened when a client wanted to be all things to all people. Hear what Nick learned about the importance of having a unique voice.

Top Tips: Smarter Digital Marketing for Businesses

  1. Don’t skip steps.
  2. Have a marketing strategy that works like a map.
  3. Remember the journalists’ mantra in storytelling: Who, what, where, why, when and how.
  4. Define your why early on to get the message to the right audience.
  5. Don’t get too channel-focused.
  6. Understand the social channels but don’t get drawn to the shiny new things just because they’re new.
  7. Hit the pause button: reflect on your core business and goals that you want to achieve.

Multimedia Resource

Evernote

Book

Hug Your Haters, Jay Baer

Contact

Nick Westergaard website

Twitter @NickWestergaard

Mentioned In This Episode

TBJA 230 Hug Your Haters: Online Customer Service, Jay Baer

Why LinkedIn Is Going All In With Content Marketing

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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