TBJA 255 How To Get Great PR, Janet Murray

How To Get Great PR, Janet Murray, TBJApodcast 255
Listen to the Episode Below (00:36:00)
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Learn the number one tip for getting press coverage. Find out what you might be doing wrong that’s preventing your business from getting media attention. Journalist & PR expert, Janet Murray shares top PR tips.

Janet Murray helps businesses and brands get press coverage in newspapers, magazines and on radio and TV. She has 15 years’ experience writing and editing for national newspapers and magazines.  

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I’ve run two London Marathons

Think Like A Journalist Quote

“There is only one thing in life worse than being talked about, and that is not being talked about.” –Oscar Wilde

Success Quote

PR is a marathon and not a sprint.

Career Highlight

When one of her coaching students lands a piece in the media.  

When It Didn’t Work!

Hear how Janet received her own PR from a story that was very personal to her. Find out what she learned from the experience and why Janet received hate mail after the piece ran in a major newspaper. 

Top Tips: How to get great PR – without talking about your business

  1. Why traditional approaches to PR i.e. sending out endless press releases, hassling journalists over the phone don’t work.
  2. How looking around the edges of your business for stories e.g. work, money, relationships family can be a really effective PR strategy.
  3. Why teaching what you know can be a great PR strategy.
  4. Tons of examples/case studies of online business owners (from around the world) who’ve got great press coverage.

Multimedia Resource

Snapchat

One book, documentary, or Internet Channel to watch?

The Art Of Charm

Contact

Janet Murray website

Twitter @Jan_Murray

Resource Links and Contact Information: where can we find you?

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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