The Power Of Storytelling In Sales To Emotionally Connect With Buyers, Tom Hopkins, TBJApodcast 250
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Why you must do the most productive thing possible at all times to grow your business and how the power of storytelling in sales helps you emotionally connect with buyers. Master sales trainer, Top Hopkins, shares how you connect emotionally with your audience.

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship.  Over 5,000,000 people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the North America, Europe, Asia, Australia, and South Africa.

Tom Hopkins is the author of 18 books, including “How to Master the Art of Selling™,” which has sold over 1.7 million copies worldwide.

This mega-selling book is considered a must-have reference guide for top selling producers in every field of sales. He has also authored three selling-skills books in the popular “…for Dummies®” series. And, his latest, “When Buyers Say No” (2014) is receiving rave reviews.


I had such a strong fear of public speaking that I turned down my first few requests to speak.

Do what you fear most and you’ll control fear.

Think Like A Journalist Quote

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” –Annette Simmons

Success Quote

86,400 seconds in a day. Those with highest income know how to be more productive with each second of the day.

“I must do the most productive thing possible at every given moment.”

Career Highlight

Tom quit college after 90 days. Dad so disappointed and told Tom he’ll “never amount to anything”. Most successful people have something to prove. Tom became an iron worker and then into real estate. Failed real estate exam three times. Finally, passed and his niche. He found something he loved to do that wasn’t work…when he sold real estate.

When It Didn’t Work!

Hear a personal and professional “When it didn’t work” story. Find out what the Kardashians have to do with one of Tom’s stories. Also, why he will always ask more questions.

The Power of Storytelling In Sales To Make Your Business Thrive.

  1. Stories help potential clients see you as being like them and people want to do business with others they feel comfortable with.
  2. Debriefing: after making the sale document what happened. write down what worked and what didn’t work.
  3. Outline your questions before presentation: don’t “wing it”.
  4. Rehearse your questions and answers: get the consumer to say the truth.
  5.   Establish rapport
  6. Identify needs
  7. Present solutions
  8. Closing questions


Multimedia Resource

Smartphone and his assistant, Judy Slack!


Think and Grow Rich, Napoleon Hill


Tom Hopkins Website

Twitter @TomHopkins

The Official Guide To Success, Tom Hopkins

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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