The Dollar A Day Strategy On Facebook, Dennis Yu, TBJA 247
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“The Dollar A Day Facebook” strategy. How to combine your goals and strategies to hit your target, amplify, and achieve success with Dennis Yu.

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook.

Dennis has held leadership positions at Yahoo! and American Airlines.  He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at, his blog, or on Facebook.


I’ve run 70 miles non-stop in 12 hours in an ultra-marathon, setting a course record.

Think Like A Journalist Quote

“Stopping advertising to save money is like stopping your watch to save time.” –Henry Ford

Success Quote

If you don’t quit you win… you’ve gotta keep going.

Career Highlight

Hear how Dennis got involved in PPC and got hooked. Find out where he achieved big success.

When It Didn’t Work!

Find out what Dennis caught major heat for when he launched a big push on Facebook. Hear what happened. The controversy he caused and why his “When It Didn’t Work” moment actually really worked for the brand, Lane Bryant.

The Dollar a Day Strategy on Facebook– how to make Facebook work for you

A dollar a day on Facebook can wreak havoc on your competitors, infiltrate the press, help you get a job, close that important deal, or do whatever your heart desires.  IF you know how to unlock these targeting components and know how to generate authoritative content.

Dennis will show you the exact techniques that he uses to gain media attention and share the step-by-step guide, even if you don’t have a content team, aren’t a good writer, don’t have money, and don’t care about “social media”.  These techniques will work for business owners, marketing managers, PPC professionals, consultants, students, and even technical folks–even in B2B and “boring industries.

Start with: Goals, Content, Targeting.

Goals: set your goals so you know exactly what you’re trying to achieve.

Content: make it interesting and appealing for the audience.

Targeting: drill down and target your niche communities. Don’t just boost a post without using targeting.

Take your micro message and deliver to a highly, targeted, niche audience.

When you achieve authority in a marketplace; amplify it.

Use Facebooks Audience Manager: create different audiences (saved audience) that you’ll use to amplify your posts and content to.

Create five or six saved audiences:  such as general media, email list, competitors, work people partners, publications you want to be in. 

Multimedia Resource 

Boomerang by Gmail.


Science Fiction, Snow Crash, Neil Stevenson


BliztMetrics website

Twitter @DennisYu

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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