TBJA 245 Building Your Brand With LinkedIn, Kurt Shaver

Building Your Brand With LinkedIn, Kurt Shaver, TBJApodcast 245
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The two big reasons you should be using LinkedIn to increase business. Kurt Shaver shares tips on building your brand with LinkedIn.

Kurt Shaver is one of the country’s leading experts on helping salespeople grow their business using social networks like LinkedIn.  He combines a deep understanding of social selling techniques with real-world experience gained from 20 years in corporate sales. Kurt is a frequent speaker at sales kickoffs and industry conferences like Sales 2.0 and Dreamforce and he is the creator of the Social Selling Boot Camp.

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Icebreaker

This is a big wedding year for Kurt  –in April, he is traveling to the Mayan Riviera in Mexico for his brother’s wedding. In May, he is going to officiate at his niece’s wedding, and in August, he celebrates his own 30th wedding anniversary.

Tweet

Think Like A Journalist Quote

“Today it’s important to be present, be relevant and add value.” –Nick Besbeas

Success Quote

Done beats perfect.

Career Highlight

Corporate sales. In 2008, had a mid-life opportunity and started his own sales training company. Started to teach people how to use LinkedIn for lead generation. LinkedIn went public in May 2011. Kurt did his first public LinkedIn seminar. The company went IPO two weeks before Kurt’s seminar. It caused the seminar to sellout. He stopped everything else and focused strictly on LinkedIn.

When It Didn’t Work!

The first three years of his sales training business weren’t working. Kurt picked the wrong market.  For three, he tried to make it work but it didn’t. The focus and the market was wrong.

Building Your Brand With LinkedIn  4 Top Tips

  1. Two big reasons to use LinkedIn: tremendous database of professionals and content distribution platform.
  2. Upgrade your profile.
  3. Grow your network.
  4. Search, find, connect with decision-makers.
  5. Engage on a social network: like and comment, post content.
  6. Use your network for introductions and referrals.
  7. It’s a Brand YOU era.
  8. Quality Headshot and video clips on profile.
  9. Have a headline: a customer-oriented benefit instead of the title of what you do.

Multimedia Resource

iPhone and extra battery pack

Book

10% Happier, Dan Harris

Contact

Kurt Shaver website

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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