The two big reasons you should be using LinkedIn to increase business. Kurt Shaver shares tips on building your brand with LinkedIn.
Kurt Shaver is one of the country’s leading experts on helping salespeople grow their business using social networks like LinkedIn. He combines a deep understanding of social selling techniques with real-world experience gained from 20 years in corporate sales. Kurt is a frequent speaker at sales kickoffs and industry conferences like Sales 2.0 and Dreamforce and he is the creator of the Social Selling Boot Camp.
This is a big wedding year for Kurt –in April, he is traveling to the Mayan Riviera in Mexico for his brother’s wedding. In May, he is going to officiate at his niece’s wedding, and in August, he celebrates his own 30th wedding anniversary.
Think Like A Journalist Quote
“Today it’s important to be present, be relevant and add value.” –Nick Besbeas
Done beats perfect.
Corporate sales. In 2008, had a mid-life opportunity and started his own sales training company. Started to teach people how to use LinkedIn for lead generation. LinkedIn went public in May 2011. Kurt did his first public LinkedIn seminar. The company went IPO two weeks before Kurt’s seminar. It caused the seminar to sellout. He stopped everything else and focused strictly on LinkedIn.
When It Didn’t Work!
The first three years of his sales training business weren’t working. Kurt picked the wrong market. For three, he tried to make it work but it didn’t. The focus and the market was wrong.
Building Your Brand With LinkedIn 4 Top Tips
- Two big reasons to use LinkedIn: tremendous database of professionals and content distribution platform.
- Upgrade your profile.
- Grow your network.
- Search, find, connect with decision-makers.
- Engage on a social network: like and comment, post content.
- Use your network for introductions and referrals.
- It’s a Brand YOU era.
- Quality Headshot and video clips on profile.
- Have a headline: a customer-oriented benefit instead of the title of what you do.
iPhone and extra battery pack
Kurt Shaver website
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