Content is King, but Promotion is the Ace. Find out what you need to do to get your content seen. Plus, how to use Facebook ads to build your blog audience.
William Harris is a growth marketer specializing in taking SaaS and eCommerce startups from 1 million ARR to 10 million ARR as quickly as possible. He’s an award winning contributor for Search Engine Journal, Social Media Today, The Next Web, and Sellbrite.
Icebreaker
Will used to be a nurse.
Think Like A Journalist Quote
Social media is key to promoting the editorial posts on my website. –Lauren Conrad
Success Tip
Set boundaries. Learn to say NO.
Career Highlight
Hear how an article lead to a major interview for Will.
When It Didn’t Work!
Find out why Will worked 110 hours to save a company and what the result was of his grueling effort. Also, hear what he learned about that time in his life.
Top Tips
Content is King. Promotion is the Ace.
- Use tools to automate promotion like ContentMarketer.io
- Use tools to find the right influencers prior to creating the content (like BuzzSumo)
- Have a promotion plan before you even write the content
- Use tools to increase automated promotion (like quuu.co)
- Start the catalyst, use paid promotion (especially Facebook ads).
- Set up your blog audience using Facebook ads.
Multimedia Resource
Blog
Contact
Mentioned In This Episode
The article that got me a meeting with Magento
The article about working 100 hour weeks
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