Content Is King; Promotion Is The Ace, William Harris, TBJApodcast, 242
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Content is King, but Promotion is the Ace. Find out what you need to do to get your content seen. Plus, how to use Facebook ads to build your blog audience. 

William Harris is a growth marketer specializing in taking SaaS and eCommerce startups from 1 million ARR to 10 million ARR as quickly as possible.  He’s an award winning contributor for Search Engine Journal, Social Media Today, The Next Web, and Sellbrite.


Will used to be a nurse.

Think Like A Journalist Quote

Social media is key to promoting the editorial posts on my website. –Lauren Conrad

Read more.

Success Tip

Set boundaries. Learn to say NO. 

Career Highlight

Hear how an article lead to a major interview for Will.

When It Didn’t Work!

Find out why Will worked 110 hours to save a company and what the result was of his grueling effort. Also, hear what he learned about that time in his life.

Top Tips

Content is King.  Promotion is the Ace.

  1. Use tools to automate promotion like
  2. Use tools to find the right influencers prior to creating the content (like BuzzSumo)
  3. Have a promotion plan before you even write the content
  4. Use tools to increase automated promotion (like
  5. Start the catalyst, use paid promotion (especially Facebook ads).
  6. Set up your blog audience using Facebook ads.

Multimedia Resource



100 Days Of Growth


Elumnt Website

Twitter @wmharris101

Mentioned In This Episode

The article that got me a meeting with Magento

The article about working 100 hour weeks 

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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