Finding Your Edge In Business, Kayla Hollatz, TBJApodcast 240
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How does finding your edge in business benefit you personally and your bottom line? Entrepreneur, Kayla Hollatz, shares you can evolve your brand and increase ROI with social media.

Kayla Hollatz is a community coach who helps creative entrepreneurs build sustainable, organically grown communities through content that connects. She is also the host of #createlounge, the first Twitter chat community for creative bloggers and entrepreneurs, and the author of Brave Little Bones. She can frequently be found fighting Minnesota winters with a cup of hot chocolate in hand.

Inside Scoop About Kayla Hollatz

For the thing most people don’t know about me online is that I am 6 feet tall. It seems to shock many people when we meet up in person!

Think Like A Journalist Quote

“Only ever doing what feels comfortable is a form of suicide.” ―Oli Anderson, Personal Revolutions: A Short Course in Realness

Success Quote

Dare to step into the industry you want. Challenge yourself and know that the advice you get should come from those who are also “going for it too”.

Career Highlight

Find out how Kayla’s Twitter account helped her get offered good agency jobs in her industry right out of college. 

When It Didn’t Work!

Kayla became very adept at one social media platform but neglected others. She was awkward at first. She realized she needed to ramp up her knowledge and effort.

Finding Your “Edge” In Business

  1. List your strengths
  2. Use instagram as a micro-blog
  3. Acknowledge your weaknesses: what is a drain on my energy and what energizes me
  4. Listen to others and what they think you do well.
  5. Build a community. It will help you gain valuable insights.
  6. Always be cautious about who is giving you feedback…make sure they’re relevant.

Multimedia Resource


Book and Podcast

Big Magic, Elizabeth Gilbert  and Magic Lessons Podcast


Kayla Hollatz Website

Twitter @Kayla_hollatz

#CreateLounge Chats

Mentioned In This Episode

Finding Your Edge In Business blog post

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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