Building Niche Communities In The Digital Sphere, Erica Hargreave, TBJApodcast 238
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Building niche communities in the online world is important for all brands. Transmedia strategist, Erica Hargreave, shares her top tips on using storytelling to build your community.

Erica Hargreave is a Digital, Interactive and Transmedia Strategist and Storyteller with Ahimsa Media. As a pioneer in the space globally, Erica has been creating cross-platform media and immersive storyworlds before she knew there were terms for what she was doing. One of her niche markets is in the creation of digital and transmedia characters, having paved the way for their acceptance on the web.

She delights in creating storyworlds that blur the lines between reality and fiction, weaving her tales around the globe; and empowering students to create their own storyworlds at post-secondary schools in Canada, primarily through BCIT.

Think Like A Journalist Quote

“There is no greater agony than bearing an untold story inside you.” –Maya Angelou

Success Quote

It’s not all about me. It’s about my community.

Career Highlight

Erica was a biologist and educator who wrote a science TV series for children. She created an online character that became the start of something really big. 

When It Didn’t Work!

Find out why you can’t let others tell you what your story is. Erica learned this in her when it didn’t work moment. 

Building niche communities in the digital sphere

  1. Who community is and who you’re trying to reach.
  2. Have you identified the right audience for your story.
  3. Find content that audience is sharing and share it.
  4. Do a character sketch of who you are…what are adjectives that describe you. What do you want your audience to know about who you are. Write your bio.
  5. Write 5-10 posts so that you have a backstory to who you are.

Multimedia Resource


Podcast and YouTube Channel

Story Forward Podcast, Steve Peters

Dotto Tech


Twitter @EricaHargreave

Erica Hargreave Website

Mentioned In This Episode

TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business 

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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