Scaling Your Content Sharing Efforts, Dustin W. Stout, TBJApodcast 237
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Learn tactics for scaling your content sharing efforts. Tips on how to get others to engage with you and share your content from Dustin W. Stout.

Dustin W. Stout is a speaker and digital marketing consultant based in Los Angeles. Dustin has been featured on various online publications and even named one of the best social media blogs in the world. He’s worked with brands small and large to grow their online presence and refine their digital storytelling. Dustin is the co-founder of Social Warfare, the ultimate social sharing plugin for WordPress.

Think Like A Journalist Quote

Whether via social media or in person, building your relationships is a long-term process, and the ultimate goal is to strengthen your network one person at a time. –Raymond Arroyo

Success Quote

Think big. Work hard. Push limits. Never give up.

Career Highlight

Dustin was named one of the  2014 top social media blogs in the world by Social Media World.

When It Didn’t Work!

Hear how Dustin started a blog that he struggled to gain traction with. Find out why and hear his when it didn’t work story.

Scaling Your Content Sharing Efforts

  1. Make it easy to share your content
  2. The paradox of choice: the more options you give, the less likely they will choose them.
  3. Don’t have multiple call-to-actions.
  4. Limit sharing options.
  5. Make the most of the shares: make it so your audience can share your content on that platform.
  6. Understand every social network is different.
  7. Write down three of  your core audience’s problems and solve them.
  8. Design for the social media platform. For instance, 735 wide x 1102 height is best for images on Pintrest.

Multimedia Resource

Macbook Pro


The Fizzle Show


Mentioned In This Episode

TBJA 140 How To Rank Your Blog Posts In Google’s Top 10, Neil Patel

TBJA 063 Peg Fitzpatrick: Social Media Power Tips To Expand Your Digital Reach

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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