How To Attract Leads Using Instagram, Jenn Herman, TBJApodcast 233
Listen to the Episode Below (00:34:39)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Instagram is a thriving and yet under-utilized social media platform for building business by some brands. Find out how to attract leads using Instagram from Jenn Herman

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014 and 2015 and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies.

Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. She is the author of “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”.

Think Like A Journalist Quote

Instagram users have shared over 30 billion photos to date, and now share an average of 70 million photos per day. Source

Success Quote


Career Highlight

Jenn shares how she’s made her blogs award winners.

When It Didn’t Work!

Hear how Jenn’s personal and professional life presented challenges but also provided a new direction. 

How To Attract Leads Using Instagram

  1. Any business can use Instagram and drive traffic to blog.
  2. Search for the right audience.
  3. Use the link in your bio.
  4. Track the link with a link
  5. Use hashtags.
  6. Collaborate with others in your industry.
  7. Get shouts and give shout outs.
  8. Invite those who know you to tag someone in the comments.
  9. #TuesdayTips Tag someone in the comments below who would find this useful.
  10. Facebook Business Ad Manager
  11. Consistency is key.
  12. Audience must know they can trust you.
  13. Be true to who you are. Do what is inherently natural to you.

Case study:  built entire business using Instagram alone.  MB Designs

Multimedia Resource


Blog, Podcast

The Social Media Hat


Jenn’s Trends website

Instagram: @Jenns_Trends

Mentioned in This Episode

TBJA 214 How Businesses Can Generate Leads Using Instagram & Hashtags, Max Ball

TBJA 023 Sue B. Zimmerman: Instagram Tips For Insta-Success

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me. 

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

What Do You Think?

Leave a Reply