How To Drive Sales Using Twitter, Mike Kawula, TBJApodcast 224
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Mike Kawula made his largest sale for one of his businesses using Twitter. Find out how to drive sales using Twitter and how you can create a personal brand that thrives on Twitter.

Mike Kawula is the CEO of Social Media startup Social Quant, a top ranked Twitter tool by Hubspot that helps you find the most relevant followers on Twitter that will interact with your brand. Michael is an entrepreneur whose last 2 businesses each hit 7 figures in under 3 years with his most recent being ranked the 144th fastest growing business in the US in 2012 by Inc. Magazine. He’s been featured on CNN, interviewed by Anthony Robbins and featured in over 100 publications over the last few years. He’s been an entrepreneur since 9/10/2001 and has a strong passion for startup marketing.

Think Like A Journalist Quote

“People will follow you for business purposes based on the value you provide them as a source of professional information and insight, but when it comes to doing business with you, they want to know what kind of person you are as well,” says David Erickson, vice president of online marketing for Karwoski & Courage. “Sharing your personality and what you’re like outside of your professional persona helps engender that trust.”  See the article.

Success Quote

Imperfect action beats perfect inaction.

Career Highlight

Mike has always been an entrepreneur. This dates back to his paper routes and lemonade stands. Later he worked on Wall Street until 9/11/2000. Selling both of his businesses for top dollar at the age of 40.

When It Didn’t Work!

Mike started an online company and grew so fast. Paypal froze his account to audit it. Wanted an invoice for every invoice for the previous 30 days. He had $225,000 sitting there and couldn’t use until Paypal verified the account. Mike had bills stacking up. A series of mishaps started happening. Find out what he did and what he learned from this.

“The bulls, the bears make money…the pigs get slaughtered.”

How To Drive Sales Using Twitter

  1. Don’t use ninja tricks without first knowing the basics
  2. Create a good twitter cover…have a call to action
  3. Have a good bio. You don’t need hashtags. Tell a story.
  4. Link to Website or LinkedIn Profile.
  5. Take tweet that you want everyone to see and pin that to the top.
  6. The highest probability is somebody clicking on that link is when they first follow.
  7. Use advanced search section. Type in keywords and research the tweets and engaging when appropriate.
  8. Big brands often aren’t active on social media.
  9. Be good at social listening.

Multimedia Resource



The Power Of The Subconscious Mind, Joseph Murphy

The Magic of Believing by Claude M. Bristol


Twitter @MikeKawula 

Social Quant Website (Free Trial)

Mentioned In This Episode

Cheryl Snapp Conner…writes for Forbes.

Inspirational HashTags

Help A Reporter Out

TBJA 147 How 140-Character Tweets Can Help Your Business, Peter Szymanski

TBJA 129 Peter Shankman On Customer Service: Making Your Brand Better Than The Rest


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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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