Using Events To Build Brand Awareness, Jamie Turner, TBJApodcast 221
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Entrepreneur, Jamie Turner shares how using events to build brand awareness helps convert leads to clients. Learn what he’s doing in the event space that even small agencies can do to gain exposure, convert leads, and help businesses.

Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of Sixty Marketing, a digital and mobile marketing firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the  founder of , an online magazine that provides tips and techniques for marketers around the globe.

soft dollars…

profitable from cost point of view…

excuse to call up client prospects…mobile X Festival…

brand awareness…


Think Like A Journalist Quote

Don’t be afraid to get creative and experiment with your marketing. –Mike Volpe, CMO, Hubspot

called big brands…send speakers from them to attend…

how his website helped him get speakers from major brands for his festival.

how to get speakers to attend when you’re a startup with no event budget.

why he’s doing an unconference to reach brands.

shark tank competition, mobile charity campaign…round table discussions

speed networking…

[21:14]…when people here that it’s something slightly different…

SOT:  [21:48]…if you’re thinking about doing an event…how far out can you go.

baton bob…tranveste

enjoying something and experiencing something…they learn

Using Events To Build Brand Awareness

marketing rock stars… 15 in australia

26;50…have different…

[27:52]…if you do an event…be prepared for people to question sanity.

Resource Links and Contact Information: where can we find you?

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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