Build a purpose-driven brand & reap rewards is what Russ Stoddard says is simply good business. Learn how your brand can have a purpose that resonates with consumers and inspires good in the world.
Russ is founder and president of Oliver Russell, a consulting firm that builds brands for purpose-driven companies whose products, services or business models benefit society. He is also a leader in the certified B Corporation community, a new classification of companies that use the power of business to solve social and environmental issues.
Russ has helped start four companies and five nonprofits, and is a published author and playwright as well.
Think Like A Journalist Quote
Companies with a higher purpose are more profitable than those that just think about the bottom line. –Brian Solis
Success Tip
market position: unique position in market place to give competitive advantage
Career Highlight
Selected as one of the best in the world for B Lab and B Corporation.
When It Didn’t Work!
The company pursued a new position that was against its core values simply because it looked like a good financial decision. Find out what happened and what Russ had to do to change course and get back on track.
Build A Purpose-Driven Brand & Reap Rewards
- Identify your core values.
- What is the change that you want to use your business to make in the world as a social entrepreneur.
- Figure out how you can prove that.
- Remember action talks and ^%#*(_ walks!
- Make your business accountable for the change you want to make.
- Have a strong personality in your brand that differentiates from the rest.
- Take a stand. Don’t do business with clients that don’t align with your core values.
- The heart of every story starts with writing your idea. Ideas are fleshed out by writing. Craft your tweets and headlines carefully.
- Keep your message simple to score big with audiences.
Multimedia Resource
Blog
Resource Links and Contact Information: where can we find you?
Forbes Article: Brand Defining
TBJA 035 Katie Kerr: Helping Businesses Do Good For The World
Contact
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