Generate Leads Using Instagram, Max Ball TBJApodcast 214
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Instagram helps humanize brands when used right. Learn how businesses can generate leads using Instagram and find out how to use hashtags for success by Hashtap co-founder, Max Ball.

Max Ball has been a business-minded entrepreneur his whole life, with his first business starting on eBay when he was only 15. He then started his first company in his dorm in college which focused on creating Mobile Apps for medium-large sized businesses.  His efforts were rewarded when he won the University of San Diego Venture Vetting Entrepreneurial Competition, securing over $7,500 in funding for his business.  His next project was a concept called Custom App Ventures, which involved using his expertise in App Development to partner up in an equity sharing model with individuals looking to make a Mobile App, that didn’t necessarily have $20,000+ to spend.  He is currently the President and Co-Founder of Hashtap – an iOS App that finds the top trending hashtags on Instagram for any post in real-time!

Generate Leads Using Instagram

Think Like A Journalist Quote

“Almost every successful person begins with two beliefs: the future can be better than the present and I have the power to make it so.” –David Brooks, NY Times Journalist

Success Quote

Never be afraid to fail and never give up.  Don’t go after perfection.

Career Highlightl

Started Hashtag six months ago to get trending hashtags in real time to connect with consumers.

When It Didn’t Work!

In college, Max started a business but he wasn’t familiar with parts of the business and so he handed off parts of the business without understanding what exactly the others were doing. Know your business.

How Businesses Can Generate Leads Using Instagram & Hashtags

  1. How Instagram humanizes a brand.
  2. Instagram is not just for teenagers.
  3. Search your competitors followers and engage with them.
  4. After a post has been added, you can post a comment and it will refresh the post in the feed.
  5. Use a few trending hashtags.
  6. Have your URL in your bio not in the post (links aren’t clickable in posts).
  7. Use a link so that you can track the number of clicks.
  8. Using just one hashtag can increase engagement by 12%.
  9. Write a minimum of four to five lines.
  10. Write hashtags at the end rather than in the sentence.
  11. The number one rule is: engagement and that comes from inter-acting and communicating with your followers.

Multimedia Resource



Getting Naked…Patrick Lemony

Mentioned In This Episode

TBJA 023 Sue B. Zimmerman: Instagram Tips for Insta-Success


Hashtap app

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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