TBJA 203 The Best of 2015 Think Like A Journalist & Turn Around An Ailing Company (Part 1)

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TBJApodcast, The Best of 2015In this Best Of 2015 Edition we feature: Mike Michalowicz, Tim Wise, Maria Elena Duron, Joseph Jaffe, Maritza Parra, and Lou Mongello as they creatively tackle our Think Like A Journalist scenario to bailout a troubled brand.

Hello Brand Journalism Community, I’m Phoebe Chongchua…thanks for tuning in to The Brand Journalism Advantage Podcast. Here we go with the inside scoop. On today’s show…it’s our special end of the year episode.…

In this Best Of Edition we feature: Mike Michalowicz, Tim Wise, Maria Elena Duron, Joseph Jaffe, Maritz Parra, and Lou Mongello as they creatively tackle our Think Like A Journalist scenario to bailout a troubled brand.

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Maybe you’ve wondered why this question:

You’ve been hired to help an ailing company that’s about to financially collapse. It’s reputations shot. You have a month, $1,000 budget, a smartphone, and a laptop. How do you begin to turn this company around?

Well the reason I ask that question in every show and I press our guests to creatively answer it is to show that there’s always something that can be done. Over the past 200 episodes I’ve had guests come up with some very interesting solutions on a very limited budget. This isn’t to say that one-thousand dollars will solve your business troubles but it is to say that now more than ever every company can be the media and broadcast its message to the world. Brands have more opportunities than any other time in history to tell winning stories that support, define, and attract business. It’s just a matter of how you think…so it’s time to Think Like A Journalist.

Now here’s the show!

*****

As we wind down 2015, I hope you’ll take the time to review the 200+ episodes of The Brand Journalism Advantage. Every show is packed with valuable information, tips, and tools to help you grow your brand. You can hear more from Mike, Tim, Maria, Joseph, Maritza, and Lou by visiting ThinkLikeAJournalist.com and clicking on the Podcast Calendar to listen to their full episode.

Remember, there’s always something you can do…when you Think Like A Journalist!

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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