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TBJApodcast, The Best of 2015Hello Brand Journalism Community, I’m Phoebe Chongchua…thanks for tuning in to The Brand Journalism Advantage Podcast. Here we go with the inside scoop. On today’s show…it’s out special end of the year episode.…

In this special Best Of 2015 Edition: Jess Ekstrom, Chad Pollitt, Melanie Deziel, Jay Acunzo, and Jennifer Garcia reveal their When It Didn’t Work moments.

Failed partnerships, fears of not being able to sustain content production for a publication, campaigns that bombed and the unraveling of a re-brand launch…these are true stories about times When It Didn’t Work…but the silver lining is the wisdom and inspiration that comes from these struggles.

These entrepreneurs have more knowledge, insight, and stamina to apply to the next time it’s not working out. This is your opportunity to hear how they learned, grew stronger, and gracefully dealt with obstacles.

We begin with Jess Ekstrom telling us about taking her brand Head Bands Of Hope into a partnership with a store. Hear what happened and why this particular partnership didn’t work and what she does to keep herself inspired in her entrepreneurially journey.

Chad Pollitt is the co-founder of Find out what happened when his self-funded publication couldn’t sustain the content production demands.  Hear what Chad did to turn things around and make it successful.

Melanie Deziel has worked for major brands including the NY Times TBrand Studio and she is currently with Time Inc. She shares a story about how using more product mentions in a content marketing piece backfired for a company. Find out what went wrong and what could have worked better.

Jay Acunzo was working on a campaign revamp that didn’t go so well. Find out what Jay learned and why he says he would have used data to influence and change the original outcome of the project.

Jennifer Garcia reveals her story about a re-brand launch that looked like it was heading for super success but instead it began to unravel just prior to the actual launch. She shares an invaluable lesson for all of us.

Now here’s the show!


Every entrepreneur has multiple When It Didn’t Work stories…in these podcast episodes they share one story but they all tell me it’s the valleys where they grow and become better.

Don’t let your struggles get you down…surround yourself with great mentors and continue to learn from every moment…especially the times When It Didn’t Work!

Because…I know… Brand Journalism Community that you can do exactly what you want…let your ambition and passion lead you to success and allow the moments when it doesn’t work to be correction is direction.

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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