From actor to a 7-figure software/info product business. Casey Zeman shares his success story and how you can build a business using live video and webinars.
Casey Zeman is the bestselling author of ‘Build Your Audience with Live Video’, and the founder EasyWebinar and Fullscope.Tv. Casey has consulted with companies including: Harper Collins, Estee Lauder and Dell He has also built his own seven-figure software / info product business.
Think Like A Journalist Quote
Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. –Laura Fitton
Focus on one thing.
The day Casey started using Webinars. The Webinar is what earned Casey his first dollar online. Hear how he got started and eventually built a popular Webinar platform that’s used by many marketers.
When It Didn’t Work!
Casey didn’t act on the launch of his product because someone else’s product had just launched. Fear held him back. Hear what he says his mistake was and why competition is okay.
How To Build A Business Using Live Video & Webinars
- Use live-streaming apps.
- Teach and be sure to include a create call-to-action.
- Use automated Webinars to make the most of your time.
- Setup an elevator pitch.
- Know who you serve.
- Identify the pain-points of your audience.
- Make your dialogue engaging with your audience.
- Give good value on live broadcast.
- Go deeper into the topic and tease ahead.
- Accept that with new technology, there is a learning curve.
- Knowledge is power.
Dotcom Secrets, Russell and Luanch, Jeff Walker
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!