How To Build A Business Using Live Video & Webinars, Casey Zeman, TBJApodcast 200
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From actor to a 7-figure software/info product business. Casey Zeman shares his success story and how you can build a business using live video and webinars.

Casey Zeman is the bestselling author of ‘Build Your Audience with Live Video’, and the founder EasyWebinar and Fullscope.Tv. Casey has consulted with companies including: Harper Collins, Estee Lauder and Dell He has also built his own seven-figure software / info product business.

Think Like A Journalist Quote

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. –Laura Fitton

Success Quote

Focus on one thing.

Career Highlight

The day Casey started using Webinars. The Webinar is what earned Casey his first dollar online. Hear how he got started and eventually built a popular Webinar platform that’s used by many marketers. 

When It Didn’t Work!

Casey didn’t act on the launch of his product because someone else’s product had just launched. Fear held him back. Hear what he says his mistake was and why competition is okay.

How To Build A Business Using Live Video & Webinars

  1. Use live-streaming apps.
  2. Teach and be sure to include a create call-to-action.
  3. Use automated Webinars to make the most of your time.
  4. Setup an elevator pitch.
  5. Know who you serve.
  6. Identify the pain-points of your audience.
  7. Make your dialogue engaging with your audience.
  8. Give good value on live broadcast.
  9. Go deeper into the topic and tease ahead.
  10. Accept that with new technology, there is a learning curve.
  11. Knowledge is power.

Multimedia Resource



Dotcom Secrets, Russell and Luanch, Jeff Walker


Casey Zeman Website

Twitter @CaseyZeman

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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