How To Create Holy-Smokes Marketing Moments, Jason Falls, TBJA 197
Listen to the Episode Below (00:28:49)
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Cutting through the digital clutter is very difficult in today’s world. Author Jason Falls, shares his key insights on how to create holy-smokes moments in your marketing.

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He leads strategy for Elasticity, an innovative digital agency that blends public relations, social media, mobile and SEO to help brands adjust and excel in an ever-changing marketing landscape. He is also the co-author of No Bullshit Social Media: The All Business, No-Hype Guide to Social Media Marketing.

Think Like A Journalist Quote

“Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever.”  –Daniel Goleman

Success Quote

Career Highlight

From sports journalist to brand journalist, hear what Jason did to reposition a brand he worked for and why it’s so meaningful to him. Hear the battle he had to fight and which award it won him.

When It Didn’t Work!

Jason launched a campaign and during that process of creating the content marketing he learned a valuable lesson. Find out what the product was and how it could’ve turned out better. 

How To Create Holy-Smokes Moments & Measure Social Media Success

[14:33] a holy smokes moment is….

  1. Know your audience.
  2. Where does your audience focus its attention? what do they consume? Which influencers do they like?
  3. Create a holy-smoke moment based on that research.
  4. Measure social media success with real goals.

Multimedia Resource



Youtility, Jay Baer.

Mentioned In This Episode

Hourly Workforce Study by Red e App


Twitter @JasonFalls

Jason Falls Website

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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