How To Make Your Writing More Authentic To Increase Engagement, Joyce Sunila, TBJApodcast 194
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Joyce Sunila is a journalist who specializes in working with doctors to share their stories. She gives tips on how to attract clients to your brand with more authentic writing.

Joyce Sunila began her career as a journalist in Los Angeles covering movies, books, feminism, parenting, health & wellness and more for major publications. for the Los Angeles Times, Reader’s Digest, Women¹s Health, Redbook, and more. She writes syndicated columns. In 2005, Joyce started a business for aesthetic doctors. Practice Helpers provides online content to a select group of cosmetic surgeons who view aesthetic recovery as a form of healing.

Think Like A Journalist Quote

“Your writing voice is the deepest possible reflection of who you are. The job of your voice is not to seduce or flatter or make well-shaped sentences. In your voice, your readers should be able to hear the contents of your mind, your heart, your soul.” –Meg Rosoff

Career Highlight

Joyce was a journalist in LA but needed more income. She wrote medical pieces and decided to specialize in plastic surgery. Find out how she’s helped clients get more business and …helped them retain business instead of always chasing new business.

When It Didn’t Work!  

Joyce took an online writing course. Get rid of all of your toxic clients. Hear how she learned to deal with toxic clients and what it did to her business. 

How To Make Your Writing More Authentic To Increase Engagement

  1. Don’t be corporate.
  2. Don’t hide your emotions. Be real.
  3. Think like a film director
  4. Have a beginning, middle, and an end.
  5. Get rid of big words. Keep it simple
  6. Use short sentences. Declarative sentences.
  7. Use contractions. Don’t make it complicated.
  8. Study writers who make it simple: Raymond Chandler, Ernest Hemingway
  9. Share your high-emotion moments to draw out information from your interviewee.
  10. Don’t sell and discount.

Multimedia Resource



Love Is The Killer App, Tim Sanders


Practice Helpers Website

Joyce Sunila LinkedIn Profile

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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