How To Create Brand Magnetism, Lisa Steadman, TBJApodcast 193
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Brand magnetism is what every company wants but how to create brand magnetism often eludes people. Entrepreneur & author, Lisa Steadman, shares the formula to create a magnetic brand.

Lisa Steadman is a bestselling author, writer/producer, media personality, and highly sought after voice for women who are redefining what Having It All looks like. From her best selling books including her runaway hit It’s A Breakup, Not A Breakdown to her hilarious and heartfelt blog/Twitter following chronicling her Confessions Of An Imposter Mom to her entrepreneurial trainings and programs available at, women around the world rave about Lisa’s passion, smarts, hustle, and heart.

Think Like A Journalist Quote

The essential element in personal magnetism is a consuming sincerity – an overwhelming faith in the importance of the work one has to do. –Bruce Barton

Success Tip

Dream Plus Do!

Career Highlight

Lisa is a storyteller. Went to film school. Started writing books. Worked with non-profits. Find out why she considers her dream job of writing about Barbie for adult doll collectors for 4.5 years her career highlight. But learn why she left that job and became even more successful.

She no longer hides behind her computer.

When It Didn’t Work!

Lisa got a book deal for her first book. She spent her book advance on a publicist but didn’t get royalties for a long time so she was a broke best seller. Find out what she learned and how she changed her circumstances.

“I was in shame and blame. How could I let this happen.”

Your brand is the energy and essence of who you are and it’s what magnetize people to you.

How To Create Brand Magnetism

  1. Until people can feel you, they can’t find you. Your audience wants to feel a certain way. Create a vision of what you’re trying to magnetize.
  2. Create Vision: what do you want to see happen.
  3. Start cultivating a Voice that vibes with your tribe.
  4. Own your Value: price yourself right. Have an opinion. It’s okay for not everyone to like what you’re saying.
  5. Visibility: don’t hide behind your brand….broadcast your message…step into the spotlight.

Multimedia Resource


Behind the Brilliance Podcast


Twitter @LisaSteadman

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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